Most useful textbook and academic posts of the week: May 10, 2019

"Writing is an exploration. You start from nothing and learn as you go." ~E. L. DoctorowSeveral things textbook and academic authors are never short on: commitments, obligations, things to learn, and changing landscapes. This week’s collection of articles from around the web includes them all as well.

We start with the question of why college students are sleep deprived and overextended, look at tips for building a career in scholarly communication, and what it takes to be a co-author. We then explore different strategies for writing papers, making the most of summer plans, University Journals, and interdisciplinary mentoring. Finally we explore industry changes as Wiley buys Knewton and the University of California’s decision on Elsevier.

In the words of E. L. Doctorow, “Writing is an exploration. You start from nothing and learn as you go.” This week we encourage you to write, explore, and learn as you go. Happy writing! [Read more…]

How to penetrate the university trade book market

Q: “I am a new author of a book on managing a construction firm. I have several adoptions by professors teaching construction courses at the college level, but I would like to penetrate the university market more. I have been making quiet contact through email to them. Is there a better way? I have attended an educators conference in construction and that has been a very good introduction to several people and plan to go back to their summer meeting.”

A: Myrna Bell Rochester:

“I am guessing that your book is with McGraw-Hill ‘Professional’ or ‘Trade’ (based in Chicago), and not with McGraw-Hill Higher Ed. (I write for both of them in a different field.) You are doing the right thing to make your book known, with your personal marketing and making contacts in your own area. Whereas the McGraw Higher Ed division has a very well developed marketing system, McGraw Professional doesn’t (to my knowledge) go to schools and universities to market individual titles. [Read more…]