During this last full week of Academic Writing Month (AcWriMo) 2017, we focused on sharing ideas. In this post, we share some of the top posts of the week including information on a new publishing company, what makes a good article title, how to express authorial presence, manuscript drafting advice, student reading patterns and OER, and tips for finishing your book. Paulo Coelho reminds us that “Writing means sharing. It’s part of the human condition to want to share things – thoughts, ideas, opinions.” This week, share your ideas and, as always, write.
2018 Textbook Award Nominations Now Open
Nominations for the 2018 Textbook Excellence Award (“Texty”), McGuffey Longevity Award (“McGuffey”), and Most Promising New Textbook Award, opened September 1 and will run through November 1.
For more than 20 years, TAA has supported textbook and academic authors through these highly-recognized awards, given annually to emerging and veteran published authors in eight subject categories.
Collecting unpaid royalties: Trends, traps, and litigation strategies in textbook royalty enforcement
Much has been written about changes in the college textbook marketplace over the last decade. The industry has adapted to new pedagogical methods, the proliferation of digital learning materials, and profitability pressures felt by publishers — all leading to significant innovation in the publication of learning materials. Some observers have concluded that we may be witnessing the death of the textbook as we have known it.
As the textbook publishing marketplace has changed, so too have relationships evolved between authors and their publishers. Commercial arrangements forged in the era of print media — which were amended and extended over time to apply to the publication of new editions — have been impacted by these industry-wide changes.
How to part with your publisher when your textbook goes out of print
During the 2017 TAA Conference session, “Wanna Get Away? Maybe Now You Can: Parting with Your Publisher,” intellectual property attorney Stephen E. Gillen, a partner at Wood, Herron & Evans, said that one event that can open the door to parting with your publisher is when your textbook goes out of print.
When and how your textbook goes out of print is governed by your contract, said Gillen, which means it’s best to think about these situations in the early stages of negotiating your publishing contract. “They [your publisher] are probably going to be more inclined to make changes in that language in the beginning than they would be somewhere along the way,” he said.
Why textbooks need development and why authors should do their own
Mary Ellen Lepionka, author of Writing and Developing Your College Textbook: A Comprehensive Guide, shares why textbooks need development and why she recommends textbook authors do their own.
4 Higher education publishers team up to fight counterfeit textbooks
In an effort to fight counterfeit textbooks, four higher education publishers, Cengage, Elsevier, McGraw-Hill Education and Pearson, have teamed up to create a website called Stop Counterfeit Textbooks.
The site includes information on how to avoid counterfeit textbooks, how to identify a counterfeit textbook, and what to do if your textbook is counterfeit. The website states: “Counterfeit textbooks are a substantial problem in the educational marketplace, burdening students with inferior products; exposing distributors to legal liability and unsaleable inventory; and depriving authors and publishers of the funds necessary to reinvest in new educational content.”