In the hands of an experienced teacher and motivated students, a textbook can be a powerful tool for learning. As with any tool in one’s toolbox, a design that enhances utility, and thereby improves performance, can make a textbook an effective, frequently used implement. As a textbook author, I realize that although effective communication of content is at the center, my textbooks will be used successfully only if the instructional design promotes learning.
2/20 TAA Webinar: “Get Your Stalled Writing Back on Track”
Sometimes writing projects, no matter how worthwhile or necessary, lose momentum. Stalled projects can become albatrosses, draining our energy and keeping us trapped.
Join us Tuesday, February 20 from 2-3 p.m. for the TAA webinar, “Get Your Stalling Writing Project Back on Track,” presented by Joli Jenson, author of Write No Matter What: Advice for Academics. In this one-hour webinar, you’ll learn structured techniques to figure out the best way to deal with your stalled writing project, as well as strategies and support for recommitting to, reframing or appropriately relinquishing your stalled project. This makes it possible for you to move forward with a project you truly want to write.
Cengage promises more details about how royalties will be calculated on Cengage Unlimited subscriptions by March
In a January 25 email to its authors, Cengage said that it will have more detailed information about how royalties will be calculated on Cengage Unlimited subscriptions by March. “With the introduction of Cengage Unlimited, we know authors are keenly interested in how royalties will be calculated,” the email stated. “To answer that question, we are currently building out the Cengage Unlimited platform and assessing financial and royalty systems to enhance our ability to track student access.”
Students lead the march toward mobile: Three strategies for adapting and responding
It is becoming increasingly clear that students want and need to use mobile devices as a supplement to their print and e-textbooks and LMS course platforms. In fact, many students prefer reading on mobile. Students are leading the market to mobile, and publishers are following. Some authors are working to adapt existing materials to the mobile platform, but in many cases the publisher adapts the material with little or no author input. Authors have a vested interest in keeping up with this transition in terms of the technology opportunities, content quality control, and enhanced marketability of their works.
Authors express concern about new Cengage Unlimited subscription service
Cengage Unlimited, that gives students at U.S. higher education institutions access to all of the company’s digital higher education materials for $119.99 a semester has Cengage authors concerned about how their contracts will be affected.
“I think the authors should find out as soon as possible how we are going to be paid,” said mathematics author Pat McKeague, who did not receive any information from his publisher about the new service prior to its public announcement, and has not been able to reach his editor for more information. “My contracts require my written permission before any electronic version of my book can be published.”
The Academic Juggle: Managing Your Writing in a World of Commitments – TAA Webinar 11/9
Do you ever feel like you’re working on a million tasks at once, but not making progress on any of them? As an academic, it’s likely that you are juggling multiple commitments and projects. Even the most determined of us can find ourselves overwhelmed at the scope of our responsibilities. If you find yourself struggling to keep track of your writing amidst all your other professional obligations, you’ll want to join us Thursday, November 9 from 3-4 p.m. ET for the TAA webinar, “The Academic Juggle: Managing Your Writing in a World of Commitments”, presented by Jane Dr. Jane Jones, academic editor and productivity coach at Up In Consulting.