The 2019 textbook report

As we near the end of the decade, textbook authors face a myriad of changes in industry structure and public perception reflected and fueled by the headlines in the news. In her annual textbook report, veteran author June Jamrich Parsons shared some of those headlines and the details behind them with attendees at her 2019 conference session in Philadelphia, PA.

Below is a summary of her presentation, including key takeaways about industry profitability, textbook prices, publishing formats, and instructor perceptions.

McGraw-Hill and Cengage intend to merge

An announcement jointly made by Cengage CEO Michael Hansen and McGraw-Hill CEO Nana Banerjee is sure to raise questions among authors of both organizations. The two entities are planning a merger in 2020 that will, according to the company’s public release, “accelerate innovation and accessibility” and provide “seamless integration across our range of learning sciences, adaptive solutions, and learning tools.”

The most useful textbook & academic writing posts of the week: May 8, 2015

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