TAA Council election results announced

Laura Frost

Laura Frost

Robert Christopherson

Robert Christopherson

Robert Christopherson has been reelected, and Laura Frost has been elected to the TAA Council. Both will be serving three-year terms beginning July 1, 2014.

A long-time TAA member, Christopherson is the author of Geosystems, the leading physical geography textbooks in the United States and Canada. He was a Professor of Geography at American River College for 30 years, where he received many teaching awards. In addition, in 2012 he was awarded the Distinguished Alumni Award from California State University, Chico. Christopherson has been an active member of the TAA Council for many years, regularly presents at TAA’s Annual Conference, and received the TAA President’s award in 2012 in “Appreciation for Services to TAA”. [Read more…]

Textbook writing strategies: Create your own editorial style guide


Starting with the first edition, physical geography textbook author Robert Christopherson developed an editorial style guide specific to his books. Although The Chicago Manual of Style, now in its 16/e, and the AP Stylebook, for more than 60 years, are essential guides, he discovered that a custom style guide, specific to his work, assisted editors and production.

Here is a sample of some the items he includes in his style guide: [Read more…]

10 Marketing tips and strategies for textbook authors

TextbooksWhen authors invest the dedicated time and effort to produce a textbook, it’s important that they do it with a goal that it will be adopted and read and that it will provoke learning, said Robert Christopherson, author of the bestselling introductory geography textbook, Elemental Geosystems. “This requires thought throughout the creation process toward our involvement in marketing and how the post-production/sales period will progress,” he said. “Marketing and sales are areas of publisher responsibility for sure, and I respect these editorial channels of authority, however I have learned that the marketing process works best with proactive, aggressive, and consistent effort.”

Christopherson shares the following ten marketing tips and strategies: [Read more…]