7 Ways to conduct a successful crowdfunding campaign

crowdfunding for booksBuild a successful crowdfunding campaign with these seven tips from Amanda Barbara, vice president of Pubslush, a global crowdfunding platform for books. Barbara presented a session at TAA’s 2014 TAA Conference in Baltimore, MD, June 20.

1. Pre-campaign research: The biggest DON’T of crowdfunding is starting your campaign before you’re ready. Time is a big factor in crowdfunding campaigns (most campaigns run for 30-60 days), so don’t put your project up and then try to figure out your strategy. Also, it’s very important you research your costs up front so you can create appropriate reward levels. The goal is to make money, so obviously your reward levels will be disproportionate to the amount donated. To be successful, you will need to determine how much money you’ll need to raise to complete your project AND fulfill the incentive levels. Tip: don’t forget about shipping costs!

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