Pitching a piece of writing requires thinking strategically about possibilities for seeing your work published, given your personal and professional…
To be a successful writer, first you must promote
One of the most important parts of textbook publicity and marketing is the press release. A simple yet well-written document that is going to put who, what, where, why and how can I buy this book; out into the marketplace.
If you want media coverage, you’ve got to make your story newsworthy and make clear why anyone should care about your new book. And you’ve got to offer valuable lessons learned, tips, or other useful suggestions from which the readers, listeners, or viewers can benefit. Bullet points and statistics are always helpful.
Be a proactive textbook author: 9 strategies for success
Physical geography author Robert Christopherson, who has the bestselling physical geography book in the United States and Canada, said being…
How to advocate for your textbook before, during, and after a national sales meeting
Reid Hester, a 15-year veteran in textbook sales and marketing, and Robert Christopherson, a best-selling geography textbook author, share their advice for making the most of your participation in national sales meetings:
• Provide specific, actionable information. “If it can be used to sell your book, it’s worth its weight in gold,” said Hester. For example, build sales-ready bullet points about your book’s features. Or track the updates and changes you make to a new edition as you make them. “Your editor and the sales reps will want to know,” said Christopherson.
12 Secrets of a prolific textbook author
If you want to become a more successful and productive author, said Marilyn “Winkie” Fordney, the author of insurance billing…
Targeted marketing key to successful self-publishing
Self-published authors need to be more marketing savvy and more willing to dedicate time to the task of marketing, said Jeremy Robinson, author of POD People: Beating the Print-on-Demand Stigma.
“Marketing is really the only way a self-published author can get those first books sold and kick off the word-of-mouth machine,” he said.