Q: “A publisher has expressed interest in my ideas for a book, and has asked for a proposal. What goes into a good proposal?”

A: Michael Lennie, Authoring Attorney and Literary Agent, Lennie Literary and Authors’ Attorneys:

“A proposal should be as good as or better than the book itself because publishers sign non-fiction books based on the proposal and one or two sample chapters, not based on the completed book itself. Do not short change yourself by slapping together a generalized proposal. Read the book(s) and relevant articles, and do your best work!”