Publishers want authors to participate in the marketing and promotion of their new book. But many times authors are novices in publicizing their work. Join us Wednesday, March 16, 2022, 2-3 p.m. EST for “Book Marketing and Social Media by Authors: Do’s and Don’ts” presented by publishing Consultant John Bond, who will examine author marketing and social media efforts done right and done wrong. He will look at best practices for promoting their book, as well as explaining why some efforts are time consuming and produce little results. Real life examples will illustrate how authors can smartly and efficiently work with the publisher to market their work; social media included. An extended question and answer period will follow the presentation.
How do you look in profile?
Being visible in your academic or research is essential to your long term career. It also affects how widely your work will be read and disseminated. Search engines like Google will care about who you are and how connected your writing is.
So how do you ensure that you look your best in your online academic profile?
Can blogging help get you published?
Blogging is often discussed and sometimes misunderstood, as it relates to academic publishing. Some people feel it takes away from valuable book or article writing time. This can be true, depending on how disciplined (or not) a person is. Others feel the format is so free form that it does not help hone the skills of an academic writer.
I think blogging can be a valuable addition to your writing life. The blog can be professional, like my relatively new blog on scholarly publishing, or personal. Regardless, here are some reasons to consider blogging and how doing so may help get your work published:
8 Reasons to get started with social media
Engaging in social media can be an effective strategy for authors to share details about their work and build relationships with their readers. However, many authors feel overwhelmed by the range of social media platforms available and may not know how to get started. During the 2018 Textbook & Academic Authoring Conference, Katie Linder shared ideas for those “Getting Started with Social Media”.
More important than the platform you use, the content you post, or even the technical “how tos” of working with social media, however, are the goals you have for being on social media, Linder says. To help you identify your goals for using social media, consider these eight common goals Linder shared during the session.
Can writers be social online?
Social media or social web? I posed that question last year in a guest blog for the British site, Discover Society. Given recent scandals involving hacking and profile misuse on commercial social media sites, I’d like to revisit this question as it pertains to academic and textbook authors. To what extent should we post original writings on social media sites?
How to include your publications in your LinkedIn profile
So your LinkedIn profile includes your current work, your relevant experience, and perhaps some interests as well. But what about the work that textbook and academic authors alike pour so much of ourselves (and our time) into – our publications?
Fortunately, there are a couple simple ways you can incorporate your publications into your profile to highlight all that work.