8 Academic blogging questions answered by veteran blogger Mark Leccese

There are various benefits academics can reap from blogging. Mark Leccese, author of The Elements of Blogging: Expanding the Conversation of Journalism and the blog The Elements of Blogging, shared many of those benefits with TAA members in his webinar, Blogging for Academics: A Journalist Turned Academic Offers Tips, Techniques, Inspiration and a Few Warnings. What perhaps is even more valuable is what Leccese shared in regards to how academics can reap those benefits. Below you’ll find his answers to eight pressing questions academics have in on blogging.

8 [MORE!] Academic writing blogs you should be following

The original, 8 Academic writing blogs you should be following, was so popular (and continues to be) it seemed fitting to bring you a second addition—not to mention the fact that the blogs below are worthy of being followed! In no particular order, here are eight academic writing blogs that offer superb advice on everything academic writing and publishing related, plus life as an academic:

How to build an academic brand online

If you Google your own name, are you happy with what the search results show about you and your work? If not, you may want to take steps to improve your online presence to better reflect your academic brand, which articulates your unique expertise and affects the way you are perceived both online and in the real world.

In a recent TAA webinar entitled, “Designing Your Online Presence to Communicate Your Academic Brand,” veteran higher ed blogger Lee Skallerup Bessette and academic branding coach Paula Thompson, both of Academic Coaching & Writing discussed ways to create or enhance your online presence to promote yourself and your work.

Join us 9/24 for the TAA Webinar: ‘Designing Your Online Presence to Communicate Your Academic Brand’

Increasingly, PhD students and junior scholars are creating an online presence to promote themselves and their work. Academics are also designing an online presence to assist in their transition to a career outside of academia or a different academic path within the university. But, there are so many platforms to choose from. How do you evaluate which ones to use, given the number and variety of options? Join us Thursday, September 24 from 3-4 p.m. ET for “Designing Your Online Presence to Communicate Your Academic Brand”, presented by Lee Skallerup Bessette, a Blogger and Social Media Advisor, and Paula Thompson, an Academic Coach, both from Academic Coaching & Writing, for an introduction to the most popular platforms and tools to help you decide which ones might be right for you.<

5 Must-use social media tools for academics

You know the old adage “work smarter, not harder”? That’s exactly what the following tools will help you do when it comes to sharing, creating, and scheduling messages for your social media platforms. While there are hundreds, if not thousands of tools available on the web, the five listed below—ones I actually use frequently and love—are user-friendly and excellent resources for you as an academic using social media. Did I mention that these tools will also help save you time?! So get creating, get sharing, and get social with these five must-use social media tools: