So—you’ve completed your latest publication. There’s been a lot of sweat, and maybe some tears, but you did it.
Wouldn’t it be great if your hard work was over?
Unfortunately, outside of your immediate circle of colleagues, friends, and family, no one knows about your book. You need to get the word out.
Fortunately, you don’t have to be a marketing expert to create a stellar online presence. There are many simple, accessible ways to make your publication findable online.
One of the most challenging aspects of being an author is promoting your work. However, with a few savvy social media tips, you can help spread the word about your books and increase visibility for your work.
There are a variety of social media platforms authors can use to connect with readers and promote their work. Before getting started, it’s important to understand the different platforms and how they can be used to reach your target audience.
Publishers want authors to participate in the marketing and promotion of their new book. But many times authors are novices in publicizing their work. Join us Wednesday, March 16, 2022, 2-3 p.m. EST for “Book Marketing and Social Media by Authors: Do’s and Don’ts” presented by publishing Consultant John Bond, who will examine author marketing and social media efforts done right and done wrong. He will look at best practices for promoting their book, as well as explaining why some efforts are time consuming and produce little results. Real life examples will illustrate how authors can smartly and efficiently work with the publisher to market their work; social media included. An extended question and answer period will follow the presentation.
Being visible in your academic or research is essential to your long term career. It also affects how widely your work will be read and disseminated. Search engines like Google will care about who you are and how connected your writing is.
So how do you ensure that you look your best in your online academic profile?
Blogging is often discussed and sometimes misunderstood, as it relates to academic publishing. Some people feel it takes away from valuable book or article writing time. This can be true, depending on how disciplined (or not) a person is. Others feel the format is so free form that it does not help hone the skills of an academic writer.
I think blogging can be a valuable addition to your writing life. The blog can be professional, like my relatively new blog on scholarly publishing, or personal. Regardless, here are some reasons to consider blogging and how doing so may help get your work published:
Engaging in social media can be an effective strategy for authors to share details about their work and build relationships with their readers. However, many authors feel overwhelmed by the range of social media platforms available and may not know how to get started. During the 2018 Textbook & Academic Authoring Conference, Katie Linder shared ideas for those “Getting Started with Social Media”.
More important than the platform you use, the content you post, or even the technical “how tos” of working with social media, however, are the goals you have for being on social media, Linder says. To help you identify your goals for using social media, consider these eight common goals Linder shared during the session.
