Launching a Consulting Business Part 2: Promoting Yourself

By Sierra Pawlak

In his 2023 TAA webinar,  “How to Leverage a Textbook or Academic Book to Launch a Consulting Career,” Bill Curry, a public procurement consultant and textbook author, details important steps you can take to promote yourself and your work, including creating your website, expanding your presence on LinkedIn, and writing your author page on Amazon and your publisher’s website. For resources on starting a new consulting business, read part one of this series here.

“I recommend that you not rely solely on your publisher’s marketing and sales efforts,” says Curry. “You will likely need to market your books and your consulting services yourself.”

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Busy TAA People: Victoria Davis Earns Master’s in Education in School Counseling

TAA member Victoria Davis earned her Master’s in Education in School Counseling from Cleveland State University in May of 2024.

She has a Bachelor of Arts degree in Journalism from Cleveland State University and a Master of Science degree in Human Services, specializing in Family Life Education, from Lubbock Christian University.

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Busy TAA People: Kenneth Saladin Honored by Georgia College & State University

TAA member Kenneth Saladin was honored by Georgia College & State University (GSCU) at an April 12, 2024 ceremony renaming its science building the Kenneth S. Saladin Integrated Science Complex.

Saladin, the distinguished professor emeritus of biology at GSCU, joined the college’s faculty in 1977, and is the university’s largest donor.

He is the author of the best-selling textbook, Anatomy & Physiology: The Unity of Form and Function, which received a McGuffey Longevity Award from TAA in 2017.

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TAA Featured in Episode of The A&P Professor Podcast

TAA was featured in an episode of The A&P Professor podcast on April 12, “Pulse of Progress, Looking Back, Moving Forward,” with host Kevin Patton, an award-winning anatomy and physiology textbook author. Kevin’s comments about the benefits of TAA membership and invitation to attend TAA’s 2024 Conference on Textbook & Academic Authoring come in at 50:22.

In the episode, Kevin says: “With a strongly supportive network of colleagues, TAA provides many resources and active, engaging opportunities for growth and network-forming. TAA meets the needs of those interested in creating textbooks, lab manuals, workbooks, and other learning resources, as well as those who focus on academic writing, such as journal articles, dissertations/theses, monographs, and scholarly or other nonfiction works.”

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How a Writing Accountability Partner Can Positively Impact You

By Angelica Ribeiro, PhD

Do you have a writing accountability partner? If not, you should consider having one. A writing partner can help you more than simply holding you accountable for your writing. Here’s what they can also do.

According to Shawn Achor, author of Big Potential, not only are social connections the best predictor of happiness, but they are also one of the greatest predictors of success. One reason for that is the fact that social support can positively impact your perception of challenges.

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Be Good to Yourself

By John Bond

We have all read the stories about mental health over the past few years, particularly in the wake of COVID (not that it is gone). Whether articles about depression, anxiety, loneliness, or other challenges, mental health has been elevated in our national discourse. Thankfully.

All of that being said, mental health can have an effect on your writing, in both directions. Lack of progress, a false start, a problematic co-author, or movement in the wrong direction can hit a writer hard. It can cause one to question the work they are doing, or just stop.

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