Recently a member posted a question in the Textbook Writing & Publishing Circle in TAA’s online member community requesting input on how other authors promote their work. In response to this question, veteran textbook author Robert Christopherson, author of Geosystems, the leading physical geography texts in the US and Canada, offered a four-step approach that encourages authors to define their market niche and take a proactive role with the publisher’s marketing team.
7 Focus management strategies for more productive writing
In order to be a more productive writer while juggling many other duties in his career, William Weare, Access Services…
Busy TAA People: McKeague to speak on online education panel at Stanford
TAA Member Pat McKeague, owner of XYZ Textbooks and MathTV.com, will be participating in a panel discussion at Stanford University…
6 Useful software tools for textbook authors
In a recent discussion about software tools for textbook authors in the Academic Writing & Publishing discussion circle in TAA’s…
5 Tips to get the most out of your TAA membership over the summer break
Maximize your summer break and optimize your writing efforts by accessing the authoring resources available to you through your Text…
Lucander receives TAA Publication Grant
David Lucander, an instructor of Pluralism & Diversity at Rockland Community College, was awarded a TAA Publication Grant to cover indexing costs…