Q&A: What is the first step in launching my idea for an academic book project?

Q: I have an idea for an academic book. What is my first step in launching this project?

John Bond, Publishing Consultant, Riverwinds Consulting:

“Whether it be an academic monograph, textbook, or other type of book, the first step is to solidify ‘The Idea.’ This process has several components. My recommendation is approach this in a stepwise fashion:

Your work and international markets

“My work will have broad appeal in Europe.”

“China is a growing market and I think they’d love my book.”

“I’d like to see a Spanish-language version of my textbook. It would be a hit.”

“I know someone who can translate my book into Japanese. Should they get started?”

As a Book Publisher and later a Publishing Consultant, I have heard countless authors speculate on the market for their book outside of the English-language and/or North America. But what is involved with having your work reach Asia, Africa, Europe, and beyond?

Your inner expert

I have the good fortune to work with many highly educated, highly qualified, experts in a diverse range of fields. Masters-prepared. Doctorly-prepared. Academics and researchers that have devoted themselves to the pursuit and sharing of knowledge in the US and world-wide. Others seek their opinions and expertise. They have done significant research and published journal articles and other valued communications.

So, I could say I work with “leading experts,” “internationally recognized leaders,” or the “most important authorities.” Does this describe you?

Conference networking in the age of Zoom

Conferences and conventions have been one of many things that have changed in the age of COVID. While much of the great education and content is still available through virtual conventions, one aspect of conference attendance that has changed significantly is networking.

Losing out on networking in the age of virtual conference would be quite a loss. But how do you proceed without the in-person experience? Fear not. There are solutions.

How do you look in profile?

Being visible in your academic or research is essential to your long term career. It also affects how widely your work will be read and disseminated. Search engines like Google will care about who you are and how connected your writing is.

So how do you ensure that you look your best in your online academic profile?

Permission granted! But not the kind you think.

Permission conjures up the image of asking a publisher to use a table or a photo from their publication in your next journal article. This post is not about those types of permission, but rather about the permission you give yourself.

We have all read too many articles (including mine) about how things have changed over the past year. Time challenges. Financial challenges. Changing and increasing demands in the classroom. Emotional rollercoasters. Pressure. The ground under us appears to be constantly shifting.

You need to take this all into account and be good with giving yourself permission.