Schedule time to market your work or pay the consequences

MarketingCommitting to writing involves more than just working away at a new Word file. It also requires the commitment to promote and market the eventual work as well. This does not come naturally to everyone, but this dedication to help spread the word about the work is equally important as the content itself.

Whether it is a journal article, a monograph, a textbook, or some other form of academic communication, marketing is essential to the success of the material. [Read more…]

12 Ways to use creativity to separate your book project from the competition

Hipster businessman with idea, light bulb above his head, isolated on black backgroundYou’ve determined to dive in and write that monograph or textbook. You know it will be countless hours of work, but it will be worth it. Right?

No one wants to spend time on a “me too” project; going over ground already covered in other books. By spending time up front using creative thinking, you can increase your project’s chance of success. [Read more…]