Publishers: Getting to know you

Connecting puzzle piecesBook publishing is the long game. Thinking of publishing in a short-term way will likely either get you discouraged or frustrated.

Of course, publishing starts with an idea and the desire to communicate it to your community. Once you are ready to act on it, a publisher (likely) needs to come into the picture. Authors may know the names of publishers in their field, usually from going to conference or speaking with their salespeople. But how do you approach them with your idea? I would suggest you start well before any proposal or actual discussion. Developing connections or relationships with publishers can pay off in many ways. [Read more…]

Author website or social media? Oh, the choices!

Laptop displaying webpageCongratulations! Your book is written. It passed peer review and the final changes have been made. It’s with the publisher and they are full steam ahead. They anticipate publication in four or five months. It is now seeming all too real. But that pesky marketing reminder keeps popping up on your calendar. Your day is already jammed packed. How will you fit it all in?

One of your published colleagues raved about the power of their author website and the results they saw. Another said blitzing social media brought them great contacts and increased visibility. With your limited schedule, which should you do? [Read more…]

Paper or digital? How to decide the format for your monograph or book

Paper or e-book?A question continues in some stores, “Paper or plastic?” While recyclable bags may make this a thing of the past, other questions continue. Authors continue to ponder whether their book should be a paper copy or an eBook. While this is an important discussion, it should not cause deep thinking.

The obvious answer is both. If a publisher is wise, it will offer a book or monograph in both formats. This is a smart consumer-centric option. Let the buyer decide which they prefer. Let’s discuss, though, each format to see where the market is and the virtues of each one. [Read more…]

The interconnectedness of you

The interconnectedness of youCongratulations. Another article accepted. Plus, you have that book chapter to work on. And you are waiting to hear from that acquisitions editor on your book idea. A lot going on.

Many authors and academics, however, see their scholarly output in silos. Seeing the panoramic view of your work can create the interconnectedness of you. [Read more…]

Who can I get to write that chapter?

Woman thinkingYou are all set. The approach to your topic is inspired. A firm table of contents has been finalized. Your book proposal is great. And you now have a contract with a respected publisher!

But, who is going to do all this writing? You have probably carved out specific chapters that you will write. You may have spoken with some colleagues that like the project and said they would be glad to help out. You have a list of likely people to write other key chapters, but you will need more contributors. How do you go about identifying and asking people to contribute to your book? [Read more…]

When is a manuscript finished?

“Perfectionism is the voice of the oppressor.” ~Anne LamottOne of my favorite books on writing is Anne Lamott’s Bird by Bird: Some Instructions on Writing and Life. I reread this profound book the other day. I was struck by two points; one small and one big. The small one was about how quaint it sounds in the pre-email and pre-digital era. The big one is how it has endless great advice on nearly every page. Most writers would fare well with dissecting it and following many of the precepts the author sets forth.

One of the top quotes I repeat from the book (along with countless others) is “Perfectionism is the voice of the oppressor.” [Read more…]

Schedule time to market your work or pay the consequences

MarketingCommitting to writing involves more than just working away at a new Word file. It also requires the commitment to promote and market the eventual work as well. This does not come naturally to everyone, but this dedication to help spread the word about the work is equally important as the content itself.

Whether it is a journal article, a monograph, a textbook, or some other form of academic communication, marketing is essential to the success of the material. [Read more…]

12 Ways to use creativity to separate your book project from the competition

Hipster businessman with idea, light bulb above his head, isolated on black backgroundYou’ve determined to dive in and write that monograph or textbook. You know it will be countless hours of work, but it will be worth it. Right?

No one wants to spend time on a “me too” project; going over ground already covered in other books. By spending time up front using creative thinking, you can increase your project’s chance of success. [Read more…]