Listen to yourself

Authors have some tremendous tools at their disposal. Powerful bibliographic management software as well as programs to create eye-popping bar charts are just a couple examples. Some of these tools get a lot of buzz. But there are some features of old standards that can surprise.

All of the major word processing software programs offer a Read Aloud feature. This feature reads to you the text you have written. I will speak about Microsoft Word, but these points are true for most of the other word processing programs available on computers or online.

Listen to yourself Read More

How to get back on track

You meant business. You gathered all of your research materials and notes. You came up with a plan and set a timeline. You had two solid sessions writing and made some good progress. Things were moving along. Yes, deadlines to disseminate your research and work were looming but the train was moving forward.

Then life started to intervene.

How to get back on track Read More

Be my guest: Finding and connecting with blogs, podcasts, and video channels

Many authors are challenged by the thought of “creating” an author promotional platform, wondering “How do I best communicate with my readers and therefore potential customers about my new book?” Some of the first thoughts that authors have is to contact their colleagues and friends. They may also think of using social media. But one of the best ways that I normally suggest to potential authors to promote their books is to be a guest on various channels that others have created.

Be my guest: Finding and connecting with blogs, podcasts, and video channels Read More

Amazon: friend or foe?

When I ask writers, authors, or publishers about Amazon, I get a variety of responses:

  • I love Amazon. I just ordered laundry detergent from them, and it was really cheap.
  • I try not to order from them but shop locally.
  • Amazon always knows what I will be interested in when I am browsing for something to read.
  • They make ordering so easy, and delivery is so quick!
  • They get me mad because they have the wrong cover for my book, and they won’t change it.
  • When I search for my book, they list the old edition first and I can’t get them to flip it to the new edition. Ugh!
  • They’ve made self-publishing so easy. It is a dream.

Quite the spectrum. When people think of Amazon, they think of books first, which puts them in a Kleenex or Xerox situation from a branding point-of-view. But as you might know, Amazon is way past books and publishing.

Amazon: friend or foe? Read More

Don’t just rewrite an existing book

Coming to want to author a book is a slow process. There is likely ruminating, rethinking, internal debating, conflicting feelings, competing agendas, to say the least. Rarely, is it a moment of inspiration and then sudden action. Part of the decision process is thinking about what is already available on the market.

Many prospective authors will say, “there is nothing like this on the market. No competition.” This is very rarely true. There is usually some book, or more likely books, that your idea is standing on the shoulders of, wanting to reach higher. Also, the competition for some customer might be to buy nothing at all.

Don’t just rewrite an existing book Read More