Writing a book takes hours; perhaps a thousand or more including the research and editing. Needless to say it is a major commitment that authors expect will have a payoff of peer recognition, dissemination of ideas, and (gasp) maybe even a royalty payment. But how do authors know the marketplace wants their book?
What will 2032 be like? Does thinking about this cause you anxiety regarding climate change, politics, or social media? Well, set that anxiety aside and let’s read the crystal ball of what academic publishing or just publishing might be like.
Where is the best place to write? In some people’s mind, they will find an idyllic location. Quiet. All your resources and materials at your fingertips. Maybe a good view. Or a great one; a mountain view or the ocean. No phones. No email. No meetings or interruptions. No needy kids or pets. This place likely exists, but only in the movies.
Back in the real world, mere mortals must wrestle with the reality of the day-to-day challenges.
Q: I have an idea for an academic book. What is my first step in launching this project?
John Bond, Publishing Consultant, Riverwinds Consulting:
“Whether it be an academic monograph, textbook, or other type of book, the first step is to solidify ‘The Idea.’ This process has several components. My recommendation is approach this in a stepwise fashion:
“My work will have broad appeal in Europe.”
“China is a growing market and I think they’d love my book.”
“I’d like to see a Spanish-language version of my textbook. It would be a hit.”
“I know someone who can translate my book into Japanese. Should they get started?”
As a Book Publisher and later a Publishing Consultant, I have heard countless authors speculate on the market for their book outside of the English-language and/or North America. But what is involved with having your work reach Asia, Africa, Europe, and beyond?
I have the good fortune to work with many highly educated, highly qualified, experts in a diverse range of fields. Masters-prepared. Doctorly-prepared. Academics and researchers that have devoted themselves to the pursuit and sharing of knowledge in the US and world-wide. Others seek their opinions and expertise. They have done significant research and published journal articles and other valued communications.
So, I could say I work with “leading experts,” “internationally recognized leaders,” or the “most important authorities.” Does this describe you?