Kress and others observe that a shift we are witnessing from words to pictures is interrelated with a shift from print to digital. This shift means movement from an emphasis on written communication to an emphasis on images and media. At the same time, it represents a move from the printed publication to the screen.

As academic writers, we need to rethink our attachment to the words, and look for new ways to communicate visually in books, articles, and ancillary resources. We also need to update our promotional and social media materials to attract attention in an information-overload environment.

One way is to use diagrams, visual maps, or illustrations to concisely communicate important ideas and key relationships. Another way is to show ways the ideas or problems are demonstrated in real situations.