Textbooks have a very different challenge from journals in converting to online businesses. First, readers have not embraced longer works online quite as enthusiastically as they adopted shorter journal articles. Print continues to have strong appeal as a reading format.
Another critical barrier to developing sustainable online textbook business models is working out the complexities of author royalties.
Have you heard the saying “You don’t get a second chance to make a first impression”? For most research articles, the abstract is the first – and possibly the last – impression an author has on a potential reader. If ineffective, the researcher will move on to the next abstract in the search results. If effective, your article will be read further, and potentially cited in the new research.
The ability of your abstract to encourage the researcher to read further determines whether you have an opportunity to make an impact with your article. So how do you ensure a quality first impression?
