Featured Member Joanne Cooper – Mapping your way to publishing success

Joanne Cooper is a Professor Emeritus of Educational Administration at the University of Hawaii at Manoa. She is the recipient of numerous teaching and research awards, including the University of Hawaii Distinguished Graduate Mentoring Award and the Distinguished Teaching Award for Graduate Education. Cooper is a certified Courage & Renewal facilitator and founder of the Hawaii Courage to Teach Program.

4 Steps to promoting your textbook

Recently a member posted a question in the Textbook Writing & Publishing Circle in TAA’s online member community requesting input on how other authors promote their work. In response to this question, veteran textbook author Robert Christopherson, author of Geosystems, the leading physical geography texts in the US and Canada, offered a four-step approach that encourages authors to define their market niche and take a proactive role with the publisher’s marketing team.