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Information key to win-win textbook contract: Play 20 questions with your editor

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When negotiating a contract with an acquisitions editor, gather as much information as you can about that person during the negotiation, said Steve Gillen, an attorney with Wood Herron & Evans. "The more information you can gather about their interests, objectives, constraints, etc., the better armed you will be for the negotiation," he said. "Ask the editor questions about herself to find out how close she is to reaching her new contract signings goal (and possibly earning a bonus). The higher the advance, the more attention the acquisition editor will pay to your book."

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