As a supplement to a February 2012 TAA webinar, “The Benefits of Blogging About Your Textbook”, presented by Kevin Patton,…
How to negotiate textbook contracts strategically
Many textbook authors, especially new authors, are intimidated by the idea of negotiating their contracts, but strategic and artful contract negotiation is essential to ensure that you get the best offer possible.
“It is very important to negotiate your contract, because the first offer will not be the best deal, so you’ll just be leaving money on the table if you don’t negotiate,” said Stephen Gillen, intellectual property attorney at Wood, Herron & Evans.
Traditional vs. open textbook authoring: An interview with Steven Barkan
Steven Barkan is a Professor of Sociology and Chair of the Sociology Department at the University of Maine. He is…
The advantages of working with a small textbook publisher
Small textbook publishing houses offer author some distinct advantages that may be worth considering. According to Linda Null and Julia…
How to create textbook supplements
Chemistry author Karen Timberlake created a website for the seventh edition of her textbook, Chemistry: An Introduction to General, Inorganic…
How to get your textbook noticed by librarians and book buyers
Here’s what every book promoter and author should know: Libraries (and your local bookstore) provide a significant market for independent titles—especially self-published or those from small presses, said Kimber Bilby, ForeWord Reviews marketing director.