Lisa Ede, a professor of English at Oregon State University, and author of Work in Progress: A Guide to Academic Writing and Revising, shares the following five tips for successfully revising your textbook:
Targeted marketing key to successful self-publishing
Self-published authors need to be more marketing savvy and more willing to dedicate time to the task of marketing, said Jeremy Robinson, author of POD People: Beating the Print-on-Demand Stigma.
“Marketing is really the only way a self-published author can get those first books sold and kick off the word-of-mouth machine,” he said.
10 Tips for preparing your next textbook edition
Steven Barkan, a professor of sociology at the University of Maine, and the author of five textbooks and one tradebook, shares the following ten tips for preparing your next edition:
1. The worst is over, but much yet is to be done. The first edition of a textbook takes much more time than any later editions, so the worst is over as you begin to prepare the next edition. However, the next edition can take much more time that one might expect. Research, data, and references must all be updated. Regardless of how long you expect the preparation of the next edition to take, it will probably take longer. The good news is that it will still take much less time than the first edition.
When writing your dissertation, look at it from several perspectives
The project is not the subject. The project is not the thesis. Whether you are writing your dissertation, a journal article, or a book, the project is not simply the thesis. When I ask people about their projects the answer I get is always (or almost always) the subject of the project. Sometimes I ask specific questions like “what kind of project? Is it a dissertation? A thesis?” And still the answer I get is the subject of the project. But your project is not just about a subject; it has a certain form. It is a journal article, a dissertation, a book. It has a certain intention—to share a discovery, to support a position, to instruct others. It is aimed at a certain audience—peers, or students, or educated lay people.
If you can see that form, and understand how that form relates to the work you’re trying to accomplish, then the writing process becomes much easier: it’s less a shot in the dark, and more a purposeful action.
Lawyer: Rank your textbook contract negotiation goals
Successful contract negotiation requires knowing “what you’re willing to give up and what you’re not,” said authoring attorney Michael Lennie, with Lennie Literary & Author’s Attorney.
Authors should negotiate better terms on several contract provisions, he said. They include:
20 Ways to get published in an academic environment
Money, establishing tenure and a passion for ideas are just a few of the many primary and secondary motives for publishing, said sociologist Mark Schneider and linguist Joan Friedenberg, both of Southern Illinois University at Carbondale.
Many of these motives, they said, can be fulfilled by different types of academic publishing. They have come up with 20 ways to get published in an academic environment. They are: