10 Tips for preparing your next textbook edition

Steven Barkan, a professor of sociology at the University of Maine, and the author of five textbooks and one tradebook, shares the following ten tips for preparing your next edition:

1. The worst is over, but much yet is to be done. The first edition of a textbook takes much more time than any later editions, so the worst is over as you begin to prepare the next edition. However, the next edition can take much more time that one might expect. Research, data, and references must all be updated. Regardless of how long you expect the preparation of the next edition to take, it will probably take longer. The good news is that it will still take much less time than the first edition.

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When writing your dissertation, look at it from several perspectives

The project is not the subject. The project is not the thesis. Whether you are writing your dissertation, a journal article, or a book, the project is not simply the thesis. When I ask people about their projects the answer I get is always (or almost always) the subject of the project. Sometimes I ask specific questions like “what kind of project? Is it a dissertation? A thesis?” And still the answer I get is the subject of the project. But your project is not just about a subject; it has a certain form. It is a journal article, a dissertation, a book. It has a certain intention—to share a discovery, to support a position, to instruct others. It is aimed at a certain audience—peers, or students, or educated lay people.

If you can see that form, and understand how that form relates to the work you’re trying to accomplish, then the writing process becomes much easier: it’s less a shot in the dark, and more a purposeful action.

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20 Ways to get published in an academic environment

Money, establishing tenure and a passion for ideas are just a few of the many primary and secondary motives for publishing, said sociologist Mark Schneider and linguist Joan Friedenberg, both of Southern Illinois University at Carbondale.

Many of these motives, they said, can be fulfilled by different types of academic publishing. They have come up with 20 ways to get published in an academic environment. They are:

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10 Marketing tips and strategies for textbook authors

When authors invest the dedicated time and effort to produce a textbook, it’s important that they do it with a goal that it will be adopted and read and that it will provoke learning, said Robert Christopherson, author of the bestselling introductory geography textbook, Elemental Geosystems. “This requires thought throughout the creation process toward our involvement in marketing and how the post-production/sales period will progress,” he said. “Marketing and sales are areas of publisher responsibility for sure, and I respect these editorial channels of authority, however I have learned that the marketing process works best with proactive, aggressive, and consistent effort.”

Christopherson shares the following ten marketing tips and strategies:

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Before entering a co-authoring relationship, sign a collaboration agreement

The first thing you should write before entering into a co-authoring relationship is a collaboration agreement, said Stephen Gillen, an attorney with Wood, Herron & Evans, L.L.P.

“Do it before you write the manuscript, before you sign the publisher’s contract, before you write the sample chapters, before you write the outline, and before you write the proposal,” he said. “Do it first. If it’s too late to do it first, do it NOW! If you think you don’t need one, you’re wrong. By the time you realize you do, it’s probably too late.”

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