6 Benefits of authoring stand-alone textbook supplements

Authoring a textbook supplement can be an attractive alternative to authoring a traditional textbook, says Paul Krieger, author of a four-book Visual Analogy Guide supplement series with Morton Publishing. He shares six benefits to authoring stand-alone textbook supplements:

  1. Stand-alone supplements are optional, which leads to potentially more adoptions. Some instructors recommend them, others require them, and those recommendations lead to a lot of sales. He says he sees an additional 10 percent sell-through when his book is recommended rather than required.
  2. Costs are lower, which leads to more sales. His books sell for between $26 and $52 depending on the number of pages.
  3. The consumable nature of stand-alone supplements means no used book sales driving profits down. His supplements are three-hole drilled and shrink-wrapped.

6 Benefits of authoring stand-alone textbook supplements Read More

How to use graphic design principles to evaluate the effectiveness of your book cover

All four books in textbook supplement author Paul Krieger’s Visual Analogy series showcase a visual analogy on the cover, a great advertisement for one of the key learning tools that make his books unique: visual analogies.

“My whole book idea was born in the lab from my teaching,” says Krieger, whose books include A Visual Guide to Human Anatomy, A Visual Analogy Guide to Physiology, A Visual Analogy Guide to Human Anatomy and Physiology, and A Visual Analogy Guide to Chemistry. “I used to sketch visual analogies out at my students’ lab tables, and it was students who encouraged me to write my first book 17 years ago. In the anatomy and physiology lab, students have to learn different anatomical structures. So, for example, when they need to learn the thoracic vertebra, I use a giraffe head to create a visual analogy that helps them learn and remember all of the parts of the thoracic vertebra, which is shaped like a giraffe head.”

How to use graphic design principles to evaluate the effectiveness of your book cover Read More

Feeling empowered to take a seat at the publishing table

In this blog post, long-time colleagues Karen Sladyk (professor and bestselling author) and John Bond (Publishing Consultant) discuss taking the first steps as an academic toward taking a seat at the publishing table.

Despite years of academic and professional accomplishments, taking the step to become involved in publishing may seem daunting. Finding seat at the table may not feel comfortable at first. More experienced colleagues and veteran editors and publishing-types seem to be monopolizing space and speaking an unknown jargon. Fear not!

Feeling empowered to take a seat at the publishing table Read More

Pearson Education launches new mobile app, Pearson+

On July 30, Pearson Education announced the launch of a new college learning app, Pearson+, as a way for students to access the company’s 1,500 eBooks and study tools, such as flashcards, advanced note taking, and practice questions.

Pearson+, which will be available via desktop and mobile app, offers two monthly pay-as-you-go options:

Single Tier: $9.99 per month for one Pearson eText
Multi Tier: $14.99 per month for access to 1500+ Pearson eTexts

According to the company’s press release, “While 70% of Pearson’s higher education revenue already comes from digital products, Pearson+ will help recapture additional sales lost to the secondary textbook market and reset the economics of the company’s higher education business.”

Pearson Education launches new mobile app, Pearson+ Read More

Royalty payment class actions: Opt-in? Opt-out? How does it affect me?

In recent years multiple class action lawsuits have been filed against the biggest textbook publishers, challenging their royalty-payment practices. In 2016, it was a suit against Pearson, alleging (among other things) gray market sales to international subsidiaries, paying lower international royalty rates, and then shipping books back into the U.S. for retail sales.1 More recently, there have been suits against Cengage, challenging “Cengage Unlimited,” Cengage’s all-access, Netflix-like subscription model.2 McGraw-Hill was also sued, in January, for improper royalty payment practices on its “Connect” products.3

Royalty payment class actions: Opt-in? Opt-out? How does it affect me? Read More

Get CCC checks? Go paperless

Copyright Clearance Center (CCC) pays royalties repatriated to the United States by foreign Reproduction Rights Organizations (RROs) for use of certain US published works. Authors of textbooks and scholarly publications who hold copyright to their works also receive royalties for various services offered by CCC.

If you receive royalty payments from Copyright Clearance Center for use of copyrighted work(s) in the US and abroad, you should know that CCC will make future royalty payments electronically.

Get CCC checks? Go paperless Read More