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Pearson Education launches new mobile app, Pearson+

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On July 30, Pearson Education announced the launch of a new college learning app, Pearson+, as a way for students to access the company's 1,500 eBooks and study tools, such as flashcards, advanced note taking, and practice questions. Pearson+, which will be available via desktop and mobile app, offers two monthly pay-as-you-go options: Single Tier: $9.99 per month for one Pearson eText Multi Tier: $14.99 per month for access to 1500+ Pearson eTexts According to the company's press release, "While 70% of Pearson's higher education revenue already comes from digital products, Pearson+ will help recapture additional sales lost to the secondary textbook market and reset the economics of the company's higher education business."

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