We recently reached out to winners of the 2020 TAA Textbook Awards and asked them to answer some questions about why they made the decision to write their textbook, strategies they used for successful writing, advice on contracts, editing, marketing, co-authoring, and more. We will be sharing their answers in a series of posts over the next few weeks.
This third installment of the five-part series focuses on textbook contracts, working with editors, and marketing strategies.
We recently reached out to winners of the 2020 TAA Textbook Awards and asked them to answer some questions about why they made the decision to write their textbook, strategies they used for successful writing, advice on contracts, editing, marketing, co-authoring, and more. We will be sharing their answers in a series of posts over the next few weeks.
This first installment of the five-part series focuses on why the authors decided to write their textbook, how long it took to complete the process, and the benefits and challenges of doing so.
With membership in TAA, you are not alone. As a TAA member, you become part of a diverse community of textbook and academic authors with similar interests and goals. Each new member enriches the community experience by expanding its breadth of knowledge and creating more opportunities for networking and collaboration.
In a recent survey conducted by the Textbook & Academic Authors Association (TAA), 27% of respondents reported that their 2019 royalties were 25% or more lower than in recent years. Only 8% reported that their royalties were 25% or more higher than in recent years.
One survey respondent, who writes in the Business discipline for Cengage and has been authoring textbooks since 1985, said: “Cengage Unlimited has had a significant impact on our royalties. We were told that CU would capture more sales (at a lower price point). It has not happened; we are selling (marginally) fewer units, but at a much lower price point.” The highest royalty rate this respondent had negotiated for both their print and digital textbooks was 20% and the lowest was 15%. They also reported their 2019 royalties were between 10% and 25% lower than recent years.
Twenty-nine textbooks have been awarded 2020 Textbook Awards by the Textbook & Academic Authors Association (TAA). Seven textbooks received William…
In my field, human anatomy and physiology (A&P), like many others, it is customary to end each textbook chapter with a concept review and self-testing exercises. For the first five editions of my Anatomy & Physiology—The Unity of Form and Function, I titled my end-of-chapter feature “Chapter Review” and its first section, “Review of Key Concepts.” I followed the traditional practice of summarizing the chapter in short declarative sentences like these:
