How to leverage a TAA textbook award

Challenging Behavior in Elementary and Middle SchoolReceiving a textbook award from TAA is not only a great honor, it can also be used to increase book sales and advance your writing career.

Judy Rasminsky, coauthor of Challenging Behavior in Young Children and Challenging Behavior in Elementary and Middle School, both of which have received TAA Textbook Excellence (Texty) Awards, said she and her coauthor Barbara Kaiser have leveraged the award in several ways, including:

  • Posting the Texty logo in several places on their challenging behavior websites.
  • Sending a press release announcing the award to the National Association for the Education of Young Children (NAEYC). The NAEYC included information about the award in its catalog, newsletter, and journal, and also purchased Texty seals to put on the books they sell.
  • Asking their editors to notify sales reps about the award.

Chuck Corbin, whose physical fitness textbooks have won both TAA Textbook Excellence Awards and a McGuffey Longevity Award, added the awards to his curriculum vitae. He also included the award in his website bio and plans to mention it in the prefaces of future editions of each book. Corbin also notified his university and local newspapers in order to publicize the award to students, faculty, and the community.

Both Rasminsky and Corbin also recommend including information about the award on conference presentation slides and handouts.

Eric Schulz, coauthor of Calculus, which won a 2011 TAA Textbook Excellence Award, encouraged his publisher to promote the award as much as possible. Pearson posted an announcement about the award on Facebook and included information about it in their literature. Schulz also let Wolfram, the technology company that makes the unique software used to create the e-book version of Calculus, know about the award. Wolfram published a press release on their blog. Like Corbin, Schulz also worked with his university to spread the word to his local academic community.

2015 TAA textbook award winners announced

McGuffey Longevity AwardThe Text and Academic Authors Association has announced its 2015 textbook award winners. Thirteen awards were given in three different award categories. One textbook was awarded a 2015 William Holmes McGuffey Longevity Award (“McGuffey”), seven textbooks were awarded 2015 Textbook Excellence Awards (“Texty”), and five textbooks were awarded 2015 Most Promising New Textbook Awards. [Read more…]

Deadline for nominations for TAA Council of Fellows and Ron Pynn Award is Jan. 15

Council of FellowsTAA is seeking nominations for its prestigious TAA Council of Fellows and Ron Pynn Award. Any TAA member may nominate him or herself or another TAA member. The recipients will be selected by the TAA Council via ballot and the winners will be announced at an awards ceremony luncheon at TAA’s 2015 Conference on June 20, 2015. The deadline for nominations for both awards is January 15, 2015.

The TAA Council of Fellows honors distinguished authors who have a long record of successful publishing. Any author whose textbook or other instructional materials have established his/her presence in the market place over time or who has been innovative in the presentation of material, is qualified for nomination into the TAA Council of Fellows. Induction into the Council of Fellows is the premier honor bestowed by TAA. Click here for nomination information. [Read more…]

Nominate your textbook for a 2015 TAA textbook award

Textbook Excellence AwardMcGuffey Longevity AwardTAA is now accepting nominations for its Textbook Excellence Awards (Texty), McGuffey Longevity Awards (McGuffey), and the Most Promising New Textbook Excellence Awards. The deadline for nominations is November 1, 2014; books must be received for judging by December 1, 2014.

The Textbook Excellence Award recognizes current textbooks and learning materials in their second or later edition that carry a copyright date for the previous or current year.

The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time. Eligible works must have been in print 15 years and be still selling. [Read more…]

Nominations now open for TAA’s 2015 Textbook Awards

McGuffey Longevity AwardTextbook Excellence AwardTAA is now accepting nominations for its Textbook Excellence Awards (Texty), McGuffey Longevity Awards (McGuffey), and the Most Promising New Textbook Excellence Awards. The deadline for nominations is November 1, 2014; books must be received for judging by December 1, 2014.

The Textbook Excellence Award recognizes current textbooks and learning materials in their second or later edition that carry a copyright date for the previous or current year. [Read more…]