Join us today @ 3pm ET for the TAA Webinar: 5 Steps to Creating a Publication Strategy

You have research. You have academic papers, a thesis, and/or a dissertation. You may have written reports or social media posts. Now what? The tasks involved with moving forward towards developing publishable articles or chapters seems overwhelming. Where do you start?

Join us Thursday, September 15 from 3-4 p.m. ET, for the TAA Webinar, “5 Steps to Creating a Publication Strategy”. Janet Salmons, an independent researcher, writer and consultant with Vision2Lead, Inc., will share practical tips and a step-by-step process for evaluating your current status, and making a plan to achieve publication goals.

Join us today @ 3pm ET for the TAA Webinar: 5 Steps to Creating a Publication Strategy Read More

Trends in college textbook publishing: 5 Tips for navigating the digital transition

Many college textbook authors are experiencing declining print unit sales and diminishing royalty checks. Regular price increases previously helped college textbook publishers offset shrinking print sales, but that strategy is no longer effective. Consequently, some publishers are cutting budgets to offset revenue shortfalls. They’re also diverting remaining investment resources into new digital products and services that offer a measure of protection against the depredations of used, rental, and pirate competition. As a result, those publishers are rebranding themselves as software or learning science companies and setting very public goals to eliminate or scale back their print publishing programs in favor of fully digital product models. What are the key forces driving college publishers’ online publishing strategies? What are some steps higher education textbook authors can take in response?

Trends in college textbook publishing: 5 Tips for navigating the digital transition Read More

Two academic editors share tips for getting published

To have a successful career, faculty members must publish books or articles in keeping with their institution’s expectations. Unfortunately, many have received little training on navigating the publishing process. In a TAA webinar entitled “Ask the Editors: What Publishers Want and Why”, Dr. Julia Kostova, Senior Acquisitions Editor at Oxford University Press, and Patrick H. Alexander, Director of The Pennsylvania State University Press, provide strategies to help academic writers get published. The pair focused on the following four topics: identifying and approaching a publisher, writing a successful book proposal, turning a dissertation into a book, and publicizing your own work.

Two academic editors share tips for getting published Read More

Book Review: Guide to Textbook Publishing Contracts

One of the first experiences a textbook author will have is dealing with a publishing contract. Very few of us are attorneys ourselves and very few of us will have had any prior experience negotiating a publishing contract. Our expertise is in our teaching discipline—not in contract law.

I have learned—the hard way—that I should NOT be the only one looking at contracts and amendments presented to me by my publisher. I’ve therefore made it a habit to have an attorney specializing in textbook publishing contracts to review, suggest, and debate the points in anything I sign. Now I have a much better idea of the potential risks and rewards involved in each new professional writing project.

Book Review: Guide to Textbook Publishing Contracts Read More

What is the best way to handle pre-contract communication with a prospective publisher?

TAA Member Kamalani Hurley from Leeward Community College asks: “What is normal in the timeline between an acquisitions editor expressing interest in publishing my material and the written contract?”

Textbook author Mike Kennamer, who is director of Workforce Development at Northeast Alabama Community College, and Julia Kostova, an acquisitions editor at Oxford University Press, share their advice:

What is the best way to handle pre-contract communication with a prospective publisher? Read More

The most useful textbook & academic writing posts of the week: February 26, 2016

Print this quote and keep it next to where you write. This way, you will always be reminded, “The first draft is nothing more than a starting point,” as Andrew Stanton urges. You do not have to get the words out perfectly the first time; you just have to get them down. Remember, editing (and editing over and over again) exists for a reason! Below you’ll find excellent articles from around the web this past week. From the future of textbooks to how to get your first academic paper published, and so much in-between, I know you’ll find an article that is useful to you. And, as always, happy writing!

The most useful textbook & academic writing posts of the week: February 26, 2016 Read More