There are various benefits academics can reap from blogging. Mark Leccese, author of The Elements of Blogging: Expanding the Conversation of Journalism and the blog The Elements of Blogging, shared many of those benefits with TAA members in his webinar, Blogging for Academics: A Journalist Turned Academic Offers Tips, Techniques, Inspiration and a Few Warnings. What perhaps is even more valuable is what Leccese shared in regards to how academics can reap those benefits. Below you’ll find his answers to eight pressing questions academics have in on blogging.
Publishers are increasingly expecting authors to blog in connection with their books. These blogs can be a highly effective marketing tool—if you can successfully attract readers. In order for your blog to thrive, you need large numbers of engaged readers who follow, comment on, and repost your content, which means you need to know how to maximize your traffic.