4 Key requirements for building an author website

In part 2 of her webinar series, “Designing a Web Presence for Your Book (Beyond the Publisher Website)”, Dr. Katie Linder, creator of The Academic Book Promotion Toolkit shared detailed insight into technical requirements to consider when designing a web presence for your book. Among these requirements were domain names, hosting providers, content management systems, and themes, widgets & plug-ins.

In this article, we summarize key aspects of these four technical requirements as presented by Dr. Linder.

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9 Reasons to design your own author website

In part 1 of her webinar series, “Designing a Web Presence for Your Book (Beyond the Publisher Website)”, Dr. Katie Linder, creator of The Academic Book Promotion Toolkit shared valuable tips for considering your options when designing a web presence for your book. Among these tips were questions for consideration on whether your book needs a website, pros and cons of publisher vs. author sites, what to include on a book website, and dos and don’ts of website design.

In this article, we focus on nine reasons you should consider creating your own author website for your book. As presented by Dr. Linder, some of these reasons are disadvantages of having a publisher website, and others are advantages to creating an author website for your book.

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Promote Your Scholarship via Podcasting
TAA webinar 11/6 & 13

Podcasting is becoming an increasingly popular method of sharing content, but many authors don’t know how to get started. Join us Monday, November 6 & 13 from 3-4 p.m. ET for “Promoting Your Scholarship via Podcasting (It’s Easier Than You Think!)”, a two-part webinar series facilitated by book author and podcaster Katie Linder.  You’ll learn about the tools you need to launch a podcast as well as tips and strategies for how to promote your work through this creative medium.

Promote Your Scholarship via Podcasting
TAA webinar 11/6 & 13 Read More

Learn how to design a web presence for your book – TAA webinar Part 2 – 10/17

Your book’s website is the only tool that works around the clock to promote your book, but sometimes the web presence provided by a publisher is… underwhelming. Join us Tuesday, October 10 & 17 from 3-4 p.m. ET for “Designing a Web Presence for Your Book (Beyond the Publisher’s Website)”, a two-part webinar series facilitated by book author Katie Linder, you’ll learn how to create a web presence for your book that highlights its key features, bonus materials, purchasing options, and more.

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32 Ways to market yourself with no money + some time (for academics)

During part two of author, workshop leader, and coach Meggin McIntosh’s TAA webinar, “Marketing? You’re Kidding Me! I’m an Academic! Marketing That Matters“, she shared these 32 ways academics can market themselves with no money, but some time.

1) Use social media, including Twitter, Facebook, LinkedIn, and blogs in ALL various ways possible that will allow you to promote you and what you offer. Show people that you are the expert.

2) Phone prospective clients and current clients to follow-up and ask for referrals, references, “what worked?”, and the like.

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Meggin McIntosh to present 2-hr webinar on marketing for academics

Imagine having people read your writing! Imagine having others interested in your work and talking about it! Imagine your efforts receiving recognition! Guess what?! You have to market yourself and your work and you don’t have to spend a lot of money or hire a PR firm.

Join us Monday, May 1 & 8 from 2-3 p.m. ET, for this two-part focused and practical TAA webinar, “Marketing? You’re Kidding Me! I’m an Academic! Marketing that Matters (Lessons from a Puffin)”, where you’ll learn:

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