How to develop a great webinar to promote your book

A webinar is an excellent promotional tool for your books, work, and services. Combining PowerPoint slides and audio on a subject to which viewers/listeners plug in on the Internet, a webinar delivers valuable information and shows you’re the one to deliver more. But to accomplish this purpose, you’ve gotta do it well. As the proud veteran of one webinar (I blush to admit with some excellent feedback), here I’ll share some points about designing and delivering an excellent webinar.

For the webinar on my book Trust Your Life: Forgive Yourself and Go After Your Dreams (Unity Books, 2011), I had wonderful help and structure from the publisher’s promotion director. But you can achieve similar results alone or with a few seasoned colleagues. In any case, the steps are similar.

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How to include your publications in your LinkedIn profile

So your LinkedIn profile includes your current work, your relevant experience, and perhaps some interests as well. But what about the work that textbook and academic authors alike pour so much of ourselves (and our time) into – our publications?

Fortunately, there are a couple simple ways you can incorporate your publications into your profile to highlight all that work.

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8 Production steps for creating your scholarly podcast episodes

In part 2 of a two-part webinar series titled, “Promoting Your Scholarship via Podcasting (It’s Easier than You Think!)”, Dr. Katie Linder, director of the Ecampus Research Unit at Oregon State University and the host of the “You’ve Got This” podcast, “The Anatomy of a Book” podcast and the “Research in Action” podcast, provided details on the production process related to podcasting your scholarship.

Not sure if podcasting is right for your scholarship? Check out 5 ways to incorporate podcasting with your scholarship for ideas on how a podcast may help promote your scholarly activities.

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5 ways to incorporate podcasting with your scholarship

In part 1 of a two-part webinar series titled, “Promoting Your Scholarship via Podcasting (It’s Easier than You Think!)”, Dr. Katie Linder, director of the Ecampus Research Unit at Oregon State University and the host of the “You’ve Got This” podcast, “The Anatomy of a Book” podcast and the “Research in Action” podcast, introduced the concept of podcasting as an online radio show – one in which scholars can establish expertise on a topic. Addressing the individual scholar, she posed five questions to initiate the conversation of how to incorporate podcasting with scholarship.

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Schedule time to market your work or pay the consequences

Committing to writing involves more than just working away at a new Word file. It also requires the commitment to promote and market the eventual work as well. This does not come naturally to everyone, but this dedication to help spread the word about the work is equally important as the content itself.

Whether it is a journal article, a monograph, a textbook, or some other form of academic communication, marketing is essential to the success of the material.

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5 Questions to ask your publisher about their author websites

In today’s marketplace, authors need to be integrally involved with the marketing of their books, including making decisions about author websites. While many authors have the opportunity to use their publisher’s author website option, they should carefully consider whether that website offers the design elements, content features, and editing flexibility to best serve their needs.

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