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Schedule time to market your work or pay the consequences

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Committing to writing involves more than just working away at a new Word file. It also requires the commitment to promote and market the eventual work as well. This does not come naturally to everyone, but this dedication to help spread the word about the work is equally important as the content itself. Whether it is a journal article, a monograph, a textbook, or some other form of academic communication, marketing is essential to the success of the material.

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