Can writers be social online?

Can writers be social online?Social media or social web? I posed that question last year in a guest blog for the British site, Discover Society. Given recent scandals involving hacking and profile misuse on commercial social media sites, I’d like to revisit this question as it pertains to academic and textbook authors. To what extent should we post original writings on social media sites?

First, let’s distinguish between social media and social webSocial media can be defined as: “commercially-owned online platforms or applications that allow for interactions between users who can create, archive and retrieve user-generated content. [Read more…]

How to include your publications in your LinkedIn profile

linkedinSo your LinkedIn profile includes your current work, your relevant experience, and perhaps some interests as well. But what about the work that textbook and academic authors alike pour so much of ourselves (and our time) into – our publications?

Fortunately, there are a couple simple ways you can incorporate your publications into your profile to highlight all that work. [Read more…]

#AcWriChat TweetChat: Not on Twitter? Watch live here on 3/9 at 11 a.m. ET

acwrimoJoin TAA on Twitter on Friday, March 9 at 11 a.m. ET using the hashtag #AcWriChat for our latest TweetChat focused on building a network through blogs and social media.

Not on Twitter? Not sure what a “Tweet Chat” is? Follow us here (you won’t be able to actively participate, but you will be able to follow the chat live).

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8 Production steps for creating your scholarly podcast episodes

PodcastingIn part 2 of a two-part webinar series titled, “Promoting Your Scholarship via Podcasting (It’s Easier than You Think!)”, Dr. Katie Linder, director of the Ecampus Research Unit at Oregon State University and the host of the “You’ve Got This” podcast, “The Anatomy of a Book” podcast, the “Research in Action” podcast, and the “AcademiGig” podcast, outlined the following 8 steps to producing a scholarship-related podcast. [Read more…]

5 ways to incorporate podcasting with your scholarship

Podcasting webinarIn part 1 of a two-part webinar series titled, “Promoting Your Scholarship via Podcasting (It’s Easier than You Think!)”, Dr. Katie Linder, director of the Ecampus Research Unit at Oregon State University and the host of the “You’ve Got This” podcast, “The Anatomy of a Book” podcast, the “Research in Action” podcast, and the “AcademiGig” podcast introduced the concept of podcasting as an online radio show – one in which scholars can establish expertise on a topic. Addressing the individual scholar, she posed five questions to initiate the conversation of how to incorporate podcasting with scholarship. [Read more…]

5 Strategies for using social media to promote your writing

social networkThe purpose of using social media as an academic is to do more than spread the word, it is also a way to develop readers and relationships, said Janet Salmons, an independent researcher, writer and consultant with Vision2Lead, Inc., in a TAA webinar entitled, “Six Strategies for Using Social Media to Promote Your Writing.”

“What’s unique about the social media networking environment is the ability to find groups of people of like mind and interact with people and get their perspectives and engage with them because they are able to produce content as well,” she said.

Here are five strategies she highlights in the webinar: [Read more…]

Join us 1/25 for the TAA webinar, ‘Six Strategies for Using Social Media to Promote Your Writing’

Janet SalmonsYou can spend (and waste!) a lot of time on blogs and social media. Be strategic and use these tools to complement your academic writing, textbook authoring, and related consulting services.

Join us  p.m. ET for the TAA webinar, “Six Strategies for Using Social Media to Promote Your Writing,” when writer and blogger Janet Salmons will share six ways you can use blogs and social media, including: developing credibility, building a network, reaching new readers, sharing resources, encouraging textbook adoption, and disseminating findings outside of academia. She will help you evaluate whether you should start your own blog, page, or group, or contribute as a guest.
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Why textbook & academic authors should make time for Twitter

Twitter birdOf the major social media platforms, Twitter is, in my opinion, the most effective for wordsmiths like textbook and academic authors. The 140-character constraint on tweets—the messages one posts on Twitter—turns out to be rather freeing: the site rewards concision and encourages straightforwardness.

Specialists like textbook and academic authors can and should use Twitter for professional marketing purposes—to demonstrate their know-how, interface with other experts, reach readers, generate leads, generate publicity for their work, and make professional connections. All of these aims can be furthered with Twitter—it’s just a matter of tweeting intentionally. [Read more…]

7 Reasons academics should blog

an academic bloggingBlogging can be an effective tool for promoting your academic works and establishing yourself as a voice of influence within your academic discipline, said Kevin Patton, author of several anatomy and physiology textbooks including the 2016 Textbook Excellence Award-winning Anatomy & Physiology 9e.

“A blog provides a virtual ‘home base’ to share information about your writing, teaching, and academic interests,” he said. “It provides you an effective outreach tool to network with your peers and students, and allows you to tailor your messages to the specific audience you wish to reach.” [Read more…]

8 Academic blogging questions answered by veteran blogger Mark Leccese

The Elements of BloggingAcademic authors can reap many benefits from blogging, says Mark Leccese, author of The Elements of Blogging: Expanding the Conversation of Journalism, and the blog The Elements of Blogging, in his recent TAA webinar, Blogging for Academics: A Journalist Turned Academic Offers Tips, Techniques, Inspiration and a Few Warnings”. Here are 8 questions Leccese answered during the webinar that illustrate not only the benefits of blogging, but how academics can best reap those benefits.  [Read more…]