It’s that time of year; students are heading back to class and hitting the campus bookstore to purchase their needed textbooks for the semester. However, recent surveys, like that by the
A prescription for self-published textbooks: An interview with Bob Hoyt
The Copyright Clearance Center’s Director of Business Development, Christopher Kenneally, interviewed self-published author Dr. Robert Hoyt, M.D., on CCC’s Beyond the Book program about his textbook, Health Informatics: A Practical Guide for Healthcare and Information Technology Professionals, now in its sixth edition.
During the interview, Hoyt told Kenneally that self-publishing gave he and his coauthor a lot more flexibility, the biggest one being turnaround time. Standard book publishing takes 2-3 years, he said, and their topic mandated a faster turnaround: “Self-publishing was the only way to do that.”
The most useful textbook & academic writing posts of the week: August 14, 2015
This week is another one jam-packed with excellent articles. From academics lonely at work, to being a good reviewer, to…
PODCAST: BrandStoria: The Power of Your Unique Brand Story
We are the stories we tell. From childhood, we learn to place ourselves – as recipient and author – into the context of stories. A great storyteller capitalizes on this to create a personal connection and emotional bond with the audience. Great brands also tell great stories. They build a narrative in which we can actively participate. What’s your unique brand story? How are you leveraging it to succeed? “BrandStoria: The Power of Your Unique Brand Story”, presented by Sharlene Sones, Principal, Sones + Associates LLC, will help you understand the elements behind great brand stories and how you can strengthen yours to grow your authoring business.
New 2015 TAA Fall Webinars – Improve Your Skills
Summer is rapidly coming to a close, meaning fall and classes are just around the corner. Now is the perfect time to start thinking about and planning your fall writing projects. Whether you are interested in learning the steps for developing a textbook, creating an online presence to build your academic brand, educating yourself on textbook royalty audits or publishing agreements, or how to write clearer academic pose, TAA’s fall webinar series for textbook and academic authors has you covered. Join us as various industry experts share their expertise on academic and textbook writing topics.
The most useful textbook & academic writing posts of the week: August 7, 2015
Summer is coming to a close. Maybe you are even already back in session. Were you able to meet your summer writing goals? What would you have done differently? Now is the time to make note of what worked well and what didn’t work so well. Keep this on hand so you have a better plan in place or a better understanding of how you work so that you can (if need be) accomplish more next summer. You may not feel you need to accomplish more, but you may feel that you need to work more efficiently.