Business and Technical Writing for the Real World by Sean Brierley is a professional writing guide for a broad array of students, including engineers and business majors, not just English majors. The text is designed to be modular, so its chapters need not be used sequentially and can fit your teaching style. The book features a table of contents, an index, and a glossary. Chapter contents include discussion and frequent examples of brainstorming, organization, structure, grammar, citing, trademarks, resumes and job hunting, graphics, and artificial intelligence. Communication channels and tools discussed include presentations, social media, video conferencing, reports, and general computer best practices.
2026 TAA Institute Keynote: How the AI Revolution is Impacting the Future of Textbook & Academic Publishing
Published academic book author and futurist Bryan Alexander will present the 2026 Michael Sullivan Lecture Keynote, “How the AI Revolution is Impacting the Future of Textbook & Academic Publishing,” at the Textbook & Academic Authors Association’s 2026 TAA Institute for Textbook and Academic Authors on Friday, June 12. This interactive and engaging talk will explore emerging and potential AI uses in the textbook world, including:
- Publishers using it to create or assist in making manuscript reviews, indexes, art, and marketing
- Developing bots for reader interactions with materials
- Authors rapidly creating textbooks with AI
- Questions around content licensing, AI and copyright
- Sustained academic and popular opposition to general AI
He will conclude with several scenarios for possible textbook futures. Learn more or register
2026 TAA Institute Bookstore Featured Book ‘Service Excellence in Higher Education: True Stories of Servant Leadership’
Service Excellence in Higher Education: True Stories of Servant Leadership, co-edited by Dr. Joseph Michelli; Dr. Joseph Hopkins; Dr. Bill Budai; Dr. Rocky Wallace, is a warm and engaging collection of stories of servant-leadership in action. Serving others has long been at the heart of Kentucky’s Campbellsville University, and this book contains inspiring true stories written by many of its educational leaders. Each chapter is grounded in first-hand servant-leadership experiences and concludes with thoughtful questions for further reflection. Service Excellence in Higher Education is a beautiful example of the head, hands, and heart of servant leadership working together, for the benefit of all. It deserves to be read by servant-leaders everywhere.”Larry C. Spears, Author, educator, executiveSenior Advisory Editor, The International Journal of Servant-LeadershipServant-Leadership Scholar, Gonzaga University
2026 TAA Institute Bookstore Featured Book, ‘YOU, THE CHOREOGRAPHER – Creating and Crafting Dance’
YOU, THE CHOREOGRAPHER – Creating and Crafting Dance by Vladimir Angelov offers a synthesis of histories, theories, philosophies, and creative practices across diverse genres of concert dance choreography. The book is designed for readers at every stage of creative development who seek to refine their artistic sensibility. Through a review of major milestones in the field, readers will gain new perspectives on the historical development of choreography. Concise analyses of traditional fundamentals and innovative practices of dance construction, artistic research methods, and approaches to artistic collaboration offer readers new tools to build creative habits and expand their choreographic proficiencies. Get 25% off with code YTC25.
2026 TAA Institute Bookstore Featured Book, ‘Brainstorm! Practice for Unrestricted Imagination and Original Thought’
As technological advancements accelerate, a notable paradox emerges: the increase in tool sophistication is accompanied by a measurable decline in original human thought. Dr. Olga Zbarskaya, founder and president of the OZCREDO Institute of Creative Thinking, addresses this issue in her academic bestseller, Brainstorm! Practice for Unrestricted Imagination and Original Thought. This publication serves both as a scientific treatise and a practical guide, offering a research-driven framework to reestablish human creativity as an essential resource for contemporary progress. Dr. Zbarskaya reconceptualizes creativity, positioning it not as an elusive talent but as a facet of mental fitness. Drawing upon comprehensive neurological studies and insights from over 100 interviews with international experts in music, technology, and science, Brainstorm! posits that cognitive flexibility—shifting between diverse patterns of thinking—is vital for personal and professional well-being.
2026 TAA Institute Bookstore Featured Book: ‘A Visual Guide to Human Physiology’
Students in anatomy and physiology (A&P) often have difficulty visualizing complex physiology concepts that require deep understanding. The fourth edition of A Visual Guide to Human Physiology by Paul A. Krieger uses visual analogies to assist students in learning the details of human physiology. Using these analogies and other tools (mnemonic devices and conceptual illustrations), students are able to take objects and processes they know from everyday life and apply them physiological concepts with which they are unfamiliar.