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Most useful textbook and academic posts of the week: May 8, 2020

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Why? The simplest and, at the same time, most complex question we can ask of ourselves in any situation. Simon Sinek said, “People don’t buy what you do. They buy why you do it.” Our collection of articles this week includes a number of applications of the "why" in our work. From designing and publishing research to prioritizing and progressing on projects, in determining career paths after the PhD or looking at the future of publishing models, and finally, in how we conference and collaborate with others in our academic circles. As you examine your writing projects this week, ask yourself why they're important to you. The answer is what will drive them forward to completion. Happy writing!

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