Gain access to resources, accountability check-ins, and support and encouragement as you work to complete your dissertation by joining us…
Understanding your audience:Â Writing for learning
Laura Frost is a professor of Chemistry at Florida Gulf Coast University and Director of the Whitaker Center for STEM…
Write with POWER: Join us for September virtual dissertation writing boot camp
Join us for TAA’s second boot camp, which will be held September 20-21 and features a mini webinar entitled “Writing…
Use YouTube videos to promote your textbook
Lydia Cline, a drafting professor at Johnson County Community College in Overland Park, Kansas, and the author of five text and trade books, said she has found that posting short videos on her books’ topics to YouTube can be an effective way to promote them.
Join us for 9/17 TAA Webinar – Publish & Prosper: Strategies for Becoming a More Productive Scholar
Join us Wednesday, September 17 from 5-6 p.m. EDT for the one-hour webinar, “Publish & Prosper: Strategies for Becoming a…
Forming a publisher relationship: The acquisitions editor
For aspiring higher education authors and content writers, one of the first goals is to connect with a publisher. The next step is to leverage that connection into an immediate contract offer or build a working relationship that will one day result in a contract.
In this first installment of a three-part series, I’ll provide some insights about acquisitions editors. The acquisitions editor is the gatekeeper to forming a productive publisher relationship, so it’s particularly useful for authors to understand who acquisitions editors are and what typically motivates them.
Let’s start with a brief overview of the acquisitions editor’s role, key responsibilities, and performance metrics. Then I’ll cover how authors can leverage this knowledge in building a relationship with a publisher.