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Textbook promotion: How to earn local, national media attention

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“Houghton Mifflin Harcourt putting a halt on buying any new manuscripts” “Publishing companies will no longer expense (extravagant) lunches with literary agents” “Plunging sales and stocks reported from booksellers” With headlines like these, the publishing community is wondering how the book industry will survive in a rocky economy, especially those in publicity. Anyone in public relations, media and even writers know promotion is needed to sell books but convincing upper brass can sometimes be an uphill battle. The good news is anyone can promote his or her work. A fancy Manhattan PR firm doesn’t have to be hired for big dollars.

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