10 Classic and contemporary textbook features you may not be thinking about…but should

During his 2019 TAA Textbook & Academic Authoring Conference presentation, “Textbook Features You May Not Be Thinking About… But Should!”, veteran textbook author Kevin Patton shared details about both classic – not “old” – and contemporary textbook features for consideration when designing a learning experience for your readers.

Starting with an exploration of the textbook as part of a learning experience for the student, Patton advised looking at the pain points, how they can be addressed, and what already works in the classroom. From there, it’s a matter of finding the right design elements to deliver the content in a meaningful way for the students using your book. Below are ten features for consideration.

Analog contracts in a digital world

College level textbooks and their publishers have been in the news a lot lately, with all of the major higher education publishers emphasizing a shift to a digital first market strategy. The vast majority of publishing agreements for established textbooks were written in a world where print books were the dominating market offering. As the world shifts, there are certain contractual provisions to be mindful of when evaluating one’s royalty statements and in negotiations over amendments.

In reality, print sales still dominate, but publishers are trying to move away from the model, and the future of higher education materials is uncertain.

President’s Message: The shifting landscape of textbook publishing

As many of us return to campus for the fall semester, it may be time for both textbook and academic authors to take a look at what our institutions are doing regarding textbook purchases and costs. Is your campus offering Cengage Unlimited or signing up for Pearson’s Inclusive Access? With Pearson’s recent announcement this past July that it will also be “moving from ownership to subscription based access models”, several of the major publishers have now committed to digitally transforming their businesses into something more akin to Netflix than what authors have been used to (DVD purchases).

TAA’s 2020 Conference Call for Proposals

TAA is accepting session proposals for its 33rd Annual Textbook & Academic Authoring Conference. We invite the submission of presentations relevant to writing, publishing, and marketing textbooks and academic works (journal articles, books, and monographs). The proposal deadline is October 7, 2019.

TAA’s conference will be held at The Westin San Diego Gaslamp Quarter located in the heart of beautiful downtown San Diego, CA, June 12-13, 2020. A highly interactive event, the conference will be attended by authors and aspiring authors of textbooks, journal articles, and other academic works, as well as by industry professionals from across the country.

Nominations for the 2020 Textbook Awards now open

Nominations for the 2020 Textbook Excellence Award (“Texty”), McGuffey Longevity Award (“McGuffey”), and Most Promising New Textbook Award, open September 1 and will run through November 1.

For more than 20 years, TAA has supported textbook and academic authors through these highly-recognized awards, given annually to emerging and veteran published authors in eight subject categories.

Pearson announces move to digital-first

Pearson, one of the world’s largest educational publishers, recently announced that all of its U.S. higher ed titles will be released in digital-first format. The announcement comes as Pearson takes steps to regain profitability in a market that has become increasingly price sensitive.

For Pearson, digital-first is a departure from the traditional publishing model in which final drafts are handed off to a compositor who lays out pages that are then sent to be printed. Once a print edition is produced, a second production process swings into gear to create a digital book, either by outputting to PDF format or by transforming text and media into a digital format that is uploaded to a cloud-based learning platform.