Cengage and McGraw-Hill call it quits

On Monday, May 4, McGraw-Hill and Cengage separately made public the termination of their merger agreement that was announced just a year ago on May 1, 2019.

Both releases state that the decision to terminate was mutually reached, and both noted that the two publishers will part ways without financial liability to one another. McGraw-Hill CEO Simon Allen cited as the main reason for the termination that “…required divestitures would have made the merger uneconomical.” The Cengage announcement reflects that rationale and further asserts that the termination came about “due to a prolonged regulatory review process and the inability to agree to a divestitures package with the U.S. Department of Justice.”

Cengage and McGraw-Hill call it quits Read More

2020 Textbook award-winning insight (Part 4): Co-authoring

We recently reached out to winners of the 2020 TAA Textbook Awards and asked them to answer some questions about why they made the decision to write their textbook, strategies they used for successful writing, advice on contracts, editing, marketing, co-authoring, and more. We will be sharing their answers in a series of posts over the next few weeks.

This fourth installment of the five-part series focuses on working with co-authors.

2020 Textbook award-winning insight (Part 4): Co-authoring Read More

2020 Textbook award-winning insight (Part 3): Contracts, editing, and marketing

We recently reached out to winners of the 2020 TAA Textbook Awards and asked them to answer some questions about why they made the decision to write their textbook, strategies they used for successful writing, advice on contracts, editing, marketing, co-authoring, and more. We will be sharing their answers in a series of posts over the next few weeks.

This third installment of the five-part series focuses on textbook contracts, working with editors, and marketing strategies.

2020 Textbook award-winning insight (Part 3): Contracts, editing, and marketing Read More

2020 Textbook award-winning insight (Part 1): Purpose, timeline, and results

We recently reached out to winners of the 2020 TAA Textbook Awards and asked them to answer some questions about why they made the decision to write their textbook, strategies they used for successful writing, advice on contracts, editing, marketing, co-authoring, and more. We will be sharing their answers in a series of posts over the next few weeks.

This first installment of the five-part series focuses on why the authors decided to write their textbook, how long it took to complete the process, and the benefits and challenges of doing so.

2020 Textbook award-winning insight (Part 1): Purpose, timeline, and results Read More

Full results of TAA’s 2020 Textbook Contracts & Royalties Survey now available

In a recent survey conducted by the Textbook & Academic Authors Association (TAA), 27% of respondents reported that their 2019 royalties were 25% or more lower than in recent years. Only 8% reported that their royalties were 25% or more higher than in recent years.

One survey respondent, who writes in the Business discipline for Cengage and has been authoring textbooks since 1985, said: “Cengage Unlimited has had a significant impact on our royalties. We were told that CU would capture more sales (at a lower price point). It has not happened; we are selling (marginally) fewer units, but at a much lower price point.” The highest royalty rate this respondent had negotiated for both their print and digital textbooks was 20% and the lowest was 15%. They also reported their 2019 royalties were between 10% and 25% lower than recent years.

Full results of TAA’s 2020 Textbook Contracts & Royalties Survey now available Read More