Most useful textbook and academic posts of the week: July 24, 2020

How do you define improvement, achievement, and success? Benjamin Franklin said that “without continual growth and progress, such words as improvement, achievement, and success have no meaning.” So, how do you maintain continual growth and progress to gain improvement, achievement, and success in your academic writing?

Our collection of articles from around the web this week may offer some ideas for consideration. First, find the time to write, share what you know, and be open to the value of discussion. Second, look at ways to increase impact, use the right tools for conducting and disseminating research, and remain optimistic in the face of uncertainty. Finally, consider video as a way to promote yourself as an author, promote your work, and deliver better presentations online.

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Most useful textbook and academic posts of the week: July 10, 2020

“Every writer I know seems to agree on the same thing: You need to write, a lot.” This unattributed quote could be attributed to nearly every aspiring author who has received advice from a successful one, but as much as we know that we need to write, a lot, it’s certainly easier said than done, most days.

In this collection of articles from around the web this week we have found some specific advice on how to get stuff done, how to write your first few pages, how to overcome the lure of planning, tips for sticking to a writing routine, writers’ tools for better productivity, and how to harness the power of coauthoring.

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13 ways to promote and market your book on a budget

In today’s publishing environment, author involvement in the promotion and marketing of a book is critical to the success of a title. John Bond, Riverwinds Consulting; Kathleen Reid, VP and Commerical Lender for Medical Learning, Elsevier; and Diane Harnish, Head of Primal Pictures, Global Director of Academic and Government Markets, Informa Group, shared their combined marketing experience with authors who are both budget-conscious and market-minded.  

These experienced marketing professionals from academic publishers focused on low to no cost ideas for how authors can become a partner in the marketing efforts of the publisher. After all, who knows the book better than the author? Below are some highlights from their 2019 Textbook & Academic Authoring Conference session, “Promoting and Marketing Your Book on a Budget”.

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Success, secrets, and finding our way! The inside story of TAA authors’ development

How do TAA authors find their way through a complex and ever-changing maze of writing and publishing? In April 2018, we asked TAA authors, via an online survey and follow-up interviews, to share their experiences in writing and publishing. From 139 survey responses and 12 interviews, we gained rich and insightful descriptions of TAA authors’ writing and publishing journey. We learned about: pitfalls and challenges that can be avoided as authors write and publish books, what authors wish they had known before beginning the book-writing process, and the top three strategies TAA authors leveraged to improve their skills.

To share TAA authors’ experiences and wisdom with you, this blog post reveals some of their pitfalls, lessons, and strategies for writing and publishing textbooks and academic books.

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A public relations timeline to secure more media for your book

In a recent TAA webinar, “How to Secure More Media for Your Book and Brand”, Brian Feinblum shared his experience and expertise in public relations, especially as it relates to authors, their books, and their personal brand.

In addition to useful tips for how to approach and get media coverage (and some common mistakes authors make in trying to do so), Feinblum shared a timeline for successful execution of a publicity plan. The plan outlined below begins six months in advance of publication and continues 90-120 days after release.

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The most useful textbook & academic posts of the week: August 10, 2018

As evidenced by our collection of articles this week, there is no single way to do things in this field of academic writing.

For all of us, even the word summer is associated with different definitions and results – as comically represented in the first post this week. Some of us are finding new methods to enhance their research, shifting gears, overcoming challenges, or just trying to define how writing best fits in their schedule. For others, they’re examining the industry opportunities, differences, threats, and changes to see how they fit best in the environment.

This week’s collection of articles includes all of these topics important to the field of academic writing, but wherever your personal writing journey takes you this week, be true to yourself. Barbara Kingsolver advises us, “Don’t try to figure out what other people want to hear from you; figure out what you have to say. It’s the one and only thing you have to offer.”

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