Textbook contract Q&A with attorney Lisa Moore

Earlier this fall, TAA hosted an audio conference titled “Contract Negotiation: E-books & E-rights” featuring attorney Lisa Moore, principal of The Moore Firm, LLC. Moore’s outstanding presentation culminated in a rich Q&A discussion that provided valuable insight into textbook publishing contract negotiations.

Following are abbreviated excerpts edited by TAA from the transcripts of that discussion.

Should you publish your dissertation as a journal article or an academic book?

Once the dissertation is accepted, the question of whether to publish journal articles or an academic book is one that faces many new Ph.Ds aiming for faculty positions. When weighing these options, consider what is standard in your discipline, as some fields reward books while others reward journal articles. Your dissertation committee and director are excellent sources of advice on this question.

For most academic jobs where publications count, the stature of the publisher is crucial to the impact your publication will have on your career. Publishing with a university press known for its important titles in your field, will provide a superior impact. But a press that required a subvention on your part would be less valued.

Journal impact factors: To cite, or not to cite?

At a brainstorming session on academic publishing at TAA’s June 2012 conference, a participant asked how to determine the most prestigious journals in which to try to publish. The panel’s advice: study the journal impact factors.

An impact factor is widely regarded as a measure of the journal’s importance in the particular disciplines which it serves. A journal’s impact factor is a measure of the average frequency with which articles in a given journal’s publication year are cited in that and other journals during the subsequent two years. The rationale is, roughly, that the citation rate of articles in a given journal, compared with the rate of “competing” journals, gives a metrical measure of that journal’s perceived importance in the discipline. Seems simple enough, but perhaps not.

Think of yourself as a writer

Authors need to understand the process by which their manuscript will be evaluated and take that into account when they submit. If a smart recent college graduate can’t decode what your book is about, you’re in trouble.

When I graduated from college I hoped to land a job working on a dude ranch in Wyoming. Instead, I fell into a career in scholarly publishing, acquiring books for Oxford University Presses. I realize now that as an editor I didn’t pay nearly enough attention to the prose. I cared more about the ideas than about how well they were expressed, at least that’s what I told myself. It wasn’t true.