How to use graphic design principles to evaluate the effectiveness of your book cover

All four books in textbook supplement author Paul Krieger’s Visual Analogy series showcase a visual analogy on the cover, a great advertisement for one of the key learning tools that make his books unique: visual analogies.

“My whole book idea was born in the lab from my teaching,” says Krieger, whose books include A Visual Guide to Human Anatomy, A Visual Analogy Guide to Physiology, A Visual Analogy Guide to Human Anatomy and Physiology, and A Visual Analogy Guide to Chemistry. “I used to sketch visual analogies out at my students’ lab tables, and it was students who encouraged me to write my first book 17 years ago. In the anatomy and physiology lab, students have to learn different anatomical structures. So, for example, when they need to learn the thoracic vertebra, I use a giraffe head to create a visual analogy that helps them learn and remember all of the parts of the thoracic vertebra, which is shaped like a giraffe head.”

How to use graphic design principles to evaluate the effectiveness of your book cover Read More

‘What tense should I write a scholarly abstract in?’ and other frequently asked questions about writing abstracts

Erin McTigue, a writing coach with The Positive Academic, and Wendi Kamman Zimmer, an assistant professor at Texas A&M University, answer four frequently asked questions about writing scholarly abstracts.

Q: How long is an abstract?

Zimmer: “While this depends on the journal you’re publishing in and the requirements of your field, it is generally 150-300 words.”

Q: What tense should I write an abstract in?

McTigue: “Usually the present tense is used for the opening statement, the past tense is used for the methods and results, and the present tense again for the conclusion. It is definitely okay to switch the tenses.”

‘What tense should I write a scholarly abstract in?’ and other frequently asked questions about writing abstracts Read More

How to write a scholarly abstract that informs and invites readers

In academic writing, abstracts are the most powerful aspect of a manuscript, says Erin McTigue, a writing coach with The Positive Academic. “Realistically, to extract key findings, busy researchers may read only the abstract, and for those who proceed onward, the abstract provides an advance organizer framing their comprehension,” she says.

Abstracts need to be clear, and they need to have well-structured sentences, says Wendy Kamman Zimmer, an assistant professor at Texas A&M University. They should include concrete examples, words, and ideas, active voice, and human elements, she says: “Arguably, abstracts that are stronger have a contestable thesis or a very strong argument, something that you can touch; something that’s tangible.”

How to write a scholarly abstract that informs and invites readers Read More

2021 TAA Council Election Results Announced

Five TAA members have been elected to the TAA Council, the association’s governing board. Paul Krieger has been elected Vice President/President-Elect, Juli Saitz has been elected to a third term as Treasurer, and Brenda Ulrich has been elected to a second term as Secretary. Stacie Craft DeFreitas and Dione Taylor have been elected to Council positions.

Krieger, a retired professor of biology, is the author and illustrator of the four-book series, The Visual Analogy Guides. In his position statement, he said he intends to focus on three major goals as VP/President-Elect: (1) Help TAA remain true to its mission of supporting textbook and academic authors as it has done so impressively over the years;

2021 TAA Council Election Results Announced Read More

Your textbook isn’t being revised. Now what?

If your standard textbook revision cycle has come and gone, it doesn’t automatically mean that you aren’t being revised, and you can’t expect that your publisher will reach out to you either, so you’ll need to ask, says Donna Battista, vice president of content strategy for Top Hat.

“Get in touch with your publisher and just ask directly,” she says. “I think it’s always good practice to start from the perspective that everybody is going to work in good faith. Nobody wants to squat on your rights.”

Your textbook isn’t being revised. Now what? Read More

2021 TAA Council Elections – Cast Your Vote

Seven candidates are running for five open positions on the TAA Council, the association’s governing board. Positions include Vice President/President-Elect, Treasurer, Secretary, and two Council positions. Terms begin July 1, 2021. Officers serve two-year terms, with the exception of the Vice-President/President-Elect, who serves a two-year term as Vice-President, a two-year term as President, and a two-year term as Past President. Council members serve three-year terms.

2021 TAA Council Elections – Cast Your Vote Read More