Brand Beyond Borders: Making Your Name

The first step in developing your brand is to think about your own identity and what it is you want to present about yourself, says Janet Salmons, a free-range scholar, writer, coach, and artist through Vision2Lead.

When doing so, it’s also important to consider how that is changing, how you are moving forward and what your aspirations are, she says, as well as where your boundaries are in sharing professional and personal information and what parts of your story you want to make part of your brand.

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Published textbook authors invited to take TAA’s 2022 Textbook Contracts & Royalties Survey

Are you curious what royalty rates other textbook authors are receiving for print and digital books? What about what they’ve been able to negotiate regarding first right of refusal, the sunset clause, or royalties for bulk, wholesale and foreign editions?

If you are a published textbook author, we invite you to participate in TAA’s 2022 Textbook Contract & Royalties Survey, which aims to provide a look into the range of royalties and contract options offered for print and digital textbooks.

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Class action complaint filed against Cengage alleging unfair, deceptive royalty-reporting practices

A class action lawsuit was filed today in the United States District Court for the District of Massachusetts against Cengage, one of the leading publishers of educational textbooks, alleging that its unfair and deceptive royalty-reporting practices violate Massachusetts’ Consumer Protection Law.

The lawsuit, filed by Slarskey LLC and Casner & Edwards LLP on behalf of art history author Fred Kleiner and similarly-situated individuals, alleges that Cengage’s practices are designed to conceal that Cengage systematically underpays royalties due to authors in the range of 10-30 percent. 

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2/10 TAA Webinar: Connecting With a College Textbook Publisher in Changing Times

College textbook publishing has changed in many significant ways over the past twenty years. While the industry is still dominated by a small number of large publishers, their product and business models have evolved greatly. Pressure to create a variety of low-priced product options and resulting decreases in growth and profit have caused many publishers to pull back on the acquisition of new products. Consequently, acquisitions editors have often begun to focus on managing existing titles rather than on acquiring new products. If you are flexible, persistent, and creative, you can still find opportunities to write or contribute to a college-level textbook.

Join us Thursday, February 10 from 1-2 p.m. ET for “Connecting With a College Textbook Publisher in Changing Times”, presented by Sean Wakely, Vice President of Product and Editorial at FlatWorld. Wakely will describe the current college textbook publishing landscape and provide you with actionable ideas about how to approach and form a relationship with the editorial staff who are responsible for bringing new writing talent into a publisher.

Register Today. Members Only. Join TAA.

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5 Ways authors can assist their publisher with book promotion

Whether you are an author working with a larger publisher with a sizable marketing budget, or a smaller publisher with a tight marketing budget, you can–and should–play a role in promoting your book. Paul Krieger, author of a four-book Visual Analogy Guide supplement series with Morton Publishing, shares five ways authors can assist their publisher with book promotion:

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8 Benefits of working with a small publisher on your stand-alone textbook supplements

Authoring a textbook supplement, rather than a traditional textbook, can be a rewarding and lucrative experience if you’re working with the right small publisher. Paul Krieger, author of a four-book Visual Analogy Guide supplement series with Morton Publishing, shares eight benefits from his experience authoring with a small publisher like Morton.

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