Member Spotlight: Paul M. Insel

TAA member Paul M. Insel is an Adjunct Professor of Psychiatry, Stanford University and is both a textbook and academic author in the health sciences writing discipline.

His most recent publication is the 16th edition of his textbook, Core Concepts in Health (2020). Throughout his career, he has published 14 books and 51 papers.

Most useful textbook and academic posts of the week: October 18, 2019

William Wadsworth once said, “Fill your paper with the breathings of your heart.” That may be easier said than done for some of us. Especially if, as discussed in our first article in this week’s collection, you ever find yourself in conflict with yourself or, in the case of our second article, you are an empath facing slow, smoldering burnout in academe.

Ways to address these challenges as well as other topics important to textbook and academic authors fill our collection of articles this week. Other topics include: peer reviewing your first paper, research data sharing, focus groups for research or evaluation, the Research Data Management Librarian Academy (RDMLA), and forthcoming AcWriMo Tweetchat events.

Wherever your heart leads you in writing this week, breathe new life into your papers and manuscripts as you go. Happy writing!

13 ways to promote and market your book on a budget

In today’s publishing environment, author involvement in the promotion and marketing of a book is critical to the success of a title. John Bond, Riverwinds Consulting; Kathleen Reid, VP and Commerical Lender for Medical Learning, Elsevier; and Diane Harnish, Head of Primal Pictures, Global Director of Academic and Government Markets, Informa Group, shared their combined marketing experience with authors who are both budget-conscious and market-minded.  

These experienced marketing professionals from academic publishers focused on low to no cost ideas for how authors can become a partner in the marketing efforts of the publisher. After all, who knows the book better than the author? Below are some highlights from their 2019 Textbook & Academic Authoring Conference session, “Promoting and Marketing Your Book on a Budget”.

Most useful textbook and academic posts of the week: October 11, 2019

This week’s collection of articles from around the web includes such topics as the user-centric future of academic research software, crowd-funding research projects, writing the thesis from the middle, evaluative focus groups, citations of friends and reviewers, and roadblocks to better open access models.

We close the collection with a book review of two new guides to academic life and and a new approach to keeping up with academic publications – knowledge mapping.

Robert Louis Stevenson once said, “I kept always two books in my pocket, one to read, one to write in.” As you work this week, may you continue to grow through what you read in a way that lets you produce more from what you write. Happy writing!