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Featured Member Paul Krieger – Working with small publishers, niche markets, and alternative publishing opportunities

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Paul Krieger is an award-winning professor and the creator, author, and illustrator of Morton Publishing's Visual Analogy Guide series. Due to the success of his first book on human anatomy in 2004 (now in its 5th edition), this unique book concept quickly evolved into a four-book series. He is Professor Emeritus of Biology at Grand Rapids Community College in Michigan and also works as a scientific illustrator. Here Paul discusses the evolution of his writing career, including decisions about publishers, alternative publishing opportunities in the educational teaching materials market, and lessons learned through his years in the industry.

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