Featured Member Paul Krieger – Working with small publishers, niche markets, and alternative publishing opportunities

Paul Krieger is an award-winning professor and the creator, author, and illustrator of Morton Publishing’s Visual Analogy Guide series. Due to the success of his first book on human anatomy in 2004 (now in its 5th edition), this unique book concept quickly evolved into a four-book series. He is Professor Emeritus of Biology at Grand Rapids Community College in Michigan and also works as a scientific illustrator.

Here Paul discusses the evolution of his writing career, including decisions about publishers, alternative publishing opportunities in the educational teaching materials market, and lessons learned through his years in the industry.

Using your textbook as the foundation for an online course

In a recent TAA webinar titled, “How to Use Any Textbook as the Foundation for an Online Course“, mathematics textbook author Pat McKeague shared a process for building an online course from textbook content and associated ancillaries.

As many instructors found themselves forced into online learning environments as a result of the pandemic in 2020, quick, but effective, transition of teaching methods through online courses became an essential skill. Using examples from his own publishing company, XYZ Textbooks, McKeague demonstrated the benefits of using LTI (Learning Tools Interoperability) to integrate an electronic textbook into an LMS (Learning Management System) to develop a foundation course and then expand upon that foundation by having instructors “put yourself in it”.

Creating videos: What should make the cut?

We’ve all seen some excellent videos (and some really awful ones) for instructional purposes. It’s no secret that video is a powerful medium for learning, but as with any technology, it should be used strategically, and done in a way that enhances the learning process.

During his “Video Creation for Textbook Authors & Instructors” presentation at the Textbook & Academic Authoring Conference in Santa Fe, Sasha Vodnik, author of video courses with lynda.com (aka LinkedIn Learning), shared his tips on what to include (and what to avoid) in your instructional videos.

How-to: Video creation for textbook authors and instructors

Videos are increasingly integral to the learning process. As a textbook author, you can increase the value of your book for both students and instructors by creating and publishing videos linked to your content. And as an instructor, videos you create to supplement your course can help students review and retain material outside the classroom.

You can get started making your own videos with nothing more than a modern computer. Using functionality that’s built into both Windows 10 and macOS, you can create a screen capture video and narrate along with it.

How to create textbook supplements

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7 Tips for creating your own website for networking and marketing your academic work

It has become increasingly important for academics to create an online presence as a means of networking and marketing your work. One way to do that is to create your own professional website.

To reap the most rewards from your website, John Soares, a freelance writer and author of the popular Productive Writers blog, offers the following advice for each step in the process: