About Maureen Foerster

Director of Institutional Memberships & Meetings / Newsletter Editor
Text and Academic Authors Association

Early registration open for TAA’s 2019 Conference

Join us in Old City, Philadelphia for TAA’s 32nd Annual Textbook & Academic Authoring Conference. Early registration is now open!

TAA’s conference will be held on June 14-15 at the beautiful Wyndham Philadelphia Historic District Hotel. Located in the heart of Philadelphia’s Old City, the neighborhood known as America’s most historic square mile, rich with treasures of American heritage, the Wyndham hotel sits adjacent to the historic Christ Church and Burial Ground, one block off charming Market Street, and within easy walking distance to Independence Hall, Liberty Bell Center, and the Betsy Ross House. [Read more…]

5 Rhetorical moves for writing abstracts

An article abstract is often the first thing that readers and reviewers see. Setting the right tone up front can impact whether your readers continue reading, influence the way the rest of your text is received, and, in terms of reviewers, it may determine whether your article is accepted to be published. What makes for a strong article abstract? What goes in and what stays out?

According to Mark Pedretti, Director of the Center for Writing and Rhetoric at Claremont Graduate University, there is something very commonsensical about writing an abstract. In his webinar titled “How to Structure & Write an Article Abstract,” Pedretti recommends thinking of an abstract as a cognitive roadmap for your readers; it generates the expectations that are going to inform how the reader approaches the text. The abstract signals to the reader what to pay attention to and where to expect transition, organizing the reading experience before it ever takes place. [Read more…]

Inspiration for a successful writing practice: TAA writing workshops

Writing is like a sport-you only get better if you practice. -Rick RiordanA good writing practice takes just that–practice, as well as inspiration, organization, and determination. Support is also important, and institutions can play a key role in supporting and celebrating faculty authors by hosting writing workshops. Workshops provide faculty motivation, information, and resources that can help them achieve greater publishing success. [Read more…]

Kick off your summer writing program with TAA’s June writing conference

2018 TAA ConferenceLooking for inspiration and structure for your summer writing projects? Look no further. TAA’s 31st Annual Textbook & Academic Authoring Conference features veteran authors, industry professionals, and intellectual property attorneys who can provide strategies and guidance on how to move forward with your writing projects to reach your publication goals. Join us at La Fonda on the Plaza in Santa Fe, NM, June 15-16 and prepare to be inspired. [Read more…]

Scholarly Kitchen founder Kent Anderson to keynote at 2018 TAA Conference

Kicking off TAA’s 2018 Textbook & Academic Authoring Conference this year is keynoter Kent R. Anderson, CEO of RedLink, a past-President of the Society for Scholarly Publishing, and the founder of “The Scholarly Kitchen” blog. In his keynote, Anderson will discuss how scholarly practices are of critical importance as we face an information economy that has become increasingly overwhelmed with self-interested distortions of fact presented on an equal footing with facts and research findings. As the current environment evolves, scholars who seek to express and share findings based in observable reality are increasingly challenged or, worse, dismissed. He will argue the need for new approaches, governance, and practices by researchers, educators, and publishers in order to preserve quality information, the relevance of science, and the ascendancy of objective reality.
[Read more…]

Exploring new terrain: Mentoring academic authors across the pond

Erin McTigue is exploring new terrain, recently embarking on a unique adventure in her academic career. After resigning her post as an Associate Professor at Texas A&M University and Associate Director of Texas A&M’s POWER writing services program, this fall Erin stepped into the position of Associate Professor II at the National Reading Education and Research Center of Norway, within the University of Stavanger. A full-time, flexible position, Erin will split her time between working remotely from her home in Texas and traveling to Norway for a few weeks each quarter.

In addition to conducting her own research and academic writing projects, Erin will present writing workshops, facilitate writing retreats, and work one-on-one with graduate students and junior faculty to help them create their optimal writing practices. [Read more…]

Time to register for TAA’s 31st Annual Conference

Join us in Santa Fe, New Mexico for TAA’s 31st Annual Textbook & Academic Authoring Conference. Early registration is now open!

TAA’s conference will be held on June 15-16 at the beautiful La Fonda on the Plaza, a 4-Diamond luxury hotel located on the historic Santa Fe Plaza. The recently renovated hotel combines elegance and old world charm with the splendor of the American Southwest to provide a truly memorable Santa Fe experience. [Read more…]

Give your faculty authors a boost: Host a TAA sponsored writing workshop at your institution

During the 2017-18 academic year, TAA will help sponsor a limited number of faculty writing workshops at universities and colleges across the country. TAA’s sponsorship covers the majority of the cost of bringing a presenter to your institution. The host institution is responsible for a fee of $1,650, which includes up to 75 TAA faculty memberships, available to faculty whether or not they attend the workshop. TAA provides an online institutional membership application process that makes joining TAA easy for both the institution and faculty. [Read more…]

Bringing textbooks to life: Strategies for improving student engagement

Educator, editor and author Michael Greer, of Development by Design, shares his philosophy behind, and strategies for, developing textbooks that enhance student engagement and learning.

TAA: As an educator, editor, and author, you are passionate about bringing textbooks to life to provide more effective and engaging student learning experiences. What inspired you to analyze and rethink content delivery for textbooks and other course materials? [Read more…]

Speaker spotlight: Rubin, Ulrich, and Wakely to speak at TAA’s 2017 Academic Authoring Conference

Sean WakelyPublishing attorneys Zick Rubin and Brenda Ulrich, and publishing industry expert Sean Wakely, will present “The Life Cycle of a Textbook: Psychological and Legal Challenges,” at TAA’s 30th Annual Textbook & Academic Authoring Conference in Providence, Rhode Island, June 9-10, 2017. The panel will discuss the psychological and legal issues that should be addressed at different states of a textbook’s life cycle, and what pitfalls should be avoided.  [Read more…]