About Maureen Foerster

Director of Institutional Memberships & Meetings / Newsletter Editor
Text and Academic Authors Association

Call for Proposals: 33rd Annual Textbook & Academic Authoring Conference

The Textbook & Academic Authors Association (TAA) announces a Call for Proposals for its 2020 conference to be held June 12-13 in San Diego, CA. We invite the submission of session presentations relevant to writing, publishing, and marketing textbooks and academic works (journal articles, books, and monographs). The session proposal deadline is October 7, 2019.

A highly interactive event, the conference will be attended by authors and aspiring authors of textbooks, journal articles, and other academic works, as well as by industry professionals from across the country. [Read more…]

How might the McGraw-Hill and Cengage merger affect authors?

Are you wondering what the recently announced merger between textbook giants McGraw-Hill and Cengage could mean for authors? Join publishing attorney Steve Gillen and textbook author and Monroe College professor Karen Morris for their session at TAA’s 32nd Annual Conference entitled: “Mergers and Acquisitions Among Publishers: Authors Need a Life Jacket.”

Gillen and Morris will discuss the recent history of consolidation in educational publishing. How does it impact an author’s career? What can you do to prepare for the possibility? What should you do if it happens to you? What options exist if new relationships don’t go well? Get answers to these and related questions, and ideas on how to survive well. [Read more…]

Just two weeks left to register early and save!

Early registration for TAA’s June Conference ends April 15. All rates increase by $50 after that date. Join us in Old City, Philadelphia, June 14-15 and prepare to be inspired!

TAA’s conference program features three writing tracks:

Academic Writing Track: Learn tips on how to plan your writing projects for maximum productivity; create writing that is clearer, better organized, and more compelling; revise at the macro and micro levels with efficiency; safeguard your scholarship; get started with conducting and writing systematic reviews; use qualitative coding to enrich data analysis; collaborate more effectively; and more. [Read more…]

Veteran academic authors Stevens, Caskey, Reeder, and Bertrand Jones to speak at TAA’s June Conference

Veteran authors Dannelle Stevens, Micki Caskey, and Julie Reeder of Portland State University, and Tamara Bertrand Jones of Florida State University will present “From the Blank Page to the Published Journal Article: Let’s Practice Strategies to Ensure Success” at TAA’s 32nd Annual Textbook & Academic Authoring Conference. The conference will be held in Old City, Philadelphia, June 14-15, 2019.

This hands-on presentation will focus on three key strategies designed to take you from the blank page to the published piece. From these four accomplished faculty, three of whom are journal editors, session participants will learn how to identify the most compatible journal for their work, carefully structure articles to meet expectations, and respond appropriately to feedback from journal editors. [Read more…]

Textbook & Academic Authoring Conference to feature sessions on contracts and royalties

TAA’s 32nd Annual Textbook & Academic Authoring Conference speaker and mentor panels will feature several publishing industry professionals with expertise on topics such as intellectual property, copyright, publishing contracts, and royalties. The conference will be held in Old City, Philadelphia, June 14-15, 2019.

Intellectual property attorney Brenda Ulrich, a partner at Archstone Law Group PC, will kick off the conference with a session titled “Legal Issues for Independent Contractor Authors and Self-Publishers.” This session will explore legal issues in the “post-traditional publishing contract world.” [Read more…]

TAA’s 32nd Annual Conference session spotlight: Revising your manuscript at the macro & micro levels

Erin McTigue, academic writing coach and workshop presenter, will present “Efficiency with Style: Revising Your Manuscript at the Macro & Micro Levels” at TAA’s 32nd Annual Textbook & Academic Authoring Conference. The conference will be held in Old City, Philadelphia, June 14-15, 2019.

McTigue, who after achieving tenured professor at Texas A&M University moved on to start her own business focused on mentoring and coaching academics in writing and productivity, will conduct an interactive session where participants will take a messy draft of their choice and apply 3 macro-level revision strategies to hone overall logic and organization of the manuscript. Next, working at the micro-level, McTigue will walk participants through 3 revision tools for coherence and writing style. Participants will leave with both a sequential approach and individual tools for transforming their future drafts with efficiency.  [Read more…]

Top 10 reasons to attend TAA’s June conference

Top 10 Reasons to Attend ImageThere are a lot of great reasons to attend TAA’s 32nd Annual Textbook & Academic Authoring Conference. Past attendees consistently give TAA conferences high marks for content, networking, and inspiration:

“What a great conference! I came away inspired to write many more articles, book chapters and books. The conference gave the tools to accomplish that. It was a great friendly mix of authors at all stages of writing willing to share, mentor and interact.” ~ Betsy Stringam, Professor, New Mexico State University [Read more…]

Prepare to be inspired at TAA’s 2019 academic authoring conference!

It’s time to register, make your travel plans, and prepare to be inspired at TAA’s 32nd Annual Textbook & Academic Authoring Conference! The conference will be held June 14-15, 2019 at the beautiful Wyndham Hotel located in charming and historic Old City, Philadelphia.

TAA’s conference features sessions presented by veteran authors and industry experts who will share their knowledge, tips, and strategies to help you increase your publishing success. You will have opportunities for hands-on instruction, interactive Q&A, one-on-one mentoring, and peer learning on a wide range of authoring and publishing topics. [Read more…]

Early registration open for TAA’s 2019 Conference

Join us in Old City, Philadelphia for TAA’s 32nd Annual Textbook & Academic Authoring Conference. Early registration is now open!

TAA’s conference will be held on June 14-15 at the beautiful Wyndham Philadelphia Historic District Hotel. Located in the heart of Philadelphia’s Old City, the neighborhood known as America’s most historic square mile, rich with treasures of American heritage, the Wyndham hotel sits adjacent to the historic Christ Church and Burial Ground, one block off charming Market Street, and within easy walking distance to Independence Hall, Liberty Bell Center, and the Betsy Ross House. [Read more…]

5 Rhetorical moves for writing abstracts

An article abstract is often the first thing that readers and reviewers see. Setting the right tone up front can impact whether your readers continue reading, influence the way the rest of your text is received, and, in terms of reviewers, it may determine whether your article is accepted to be published. What makes for a strong article abstract? What goes in and what stays out?

According to Mark Pedretti, Director of the Center for Writing and Rhetoric at Claremont Graduate University, there is something very commonsensical about writing an abstract. In his webinar titled “How to Structure & Write an Article Abstract,” Pedretti recommends thinking of an abstract as a cognitive roadmap for your readers; it generates the expectations that are going to inform how the reader approaches the text. The abstract signals to the reader what to pay attention to and where to expect transition, organizing the reading experience before it ever takes place. [Read more…]