In writing, your voice is the way you “speak” to your audience, and it includes your word choices, your “tone” of voice, and what you intentionally or unintentionally reveal about yourself. Style is the way you use words to express yourself in writing. A second meaning of style is the system of conventions you adopt to format your writing for your subject area, such as the American Psychological Association (APA), Modern Language Association (MLA), Council of Biology Editors (CBE), or The Chicago Manual of Style (Chicago style). Voice and style are important matters in textbook publishing. By themselves, your voice and writing style can make or break your book. Making decisions about voice and style involves reflecting on your mission, understanding your audience, choosing how you will represent yourself and your subject, and monitoring your tone.
The changing nature of ye olde academic writing
Likely we all remember Geoffrey Chaucer’s The Canterbury Tales. It was written in the late 1300’s in Middle English. Here are the first few lines:
Whan that Aprille with his shoures soote
The droghte of Marche hath perced to the roote,
And bathed every veyne in swich licour,
Of which vertu engendred is the flour;
Whan Zephirus eek with his swete breeth
Inspired hath in every holt and heeth
The tendre croppes, and the yonge sonne
I am sure we are all flashing back to high school and suffering though this classic long work. Most of us read an updated version written in modern English, thankfully. Likely you remember the discussion of the evolution of language.