Q&A: How to write for student learning vs. faculty content

The following Q&A is based on a TAA webinar presentation by Michael Greer, from the University of Arkansas at Little Rock and Development by Design, entitled, “Bringing Textbooks to Life: Strategies for Improving Student Engagement”.

Q: Laura Frost, Professor of Chemistry and Director of the Whitaker Center for STEM Education at Florida Gulf Coast University:

“One of the problems with producing a textbook that helps the student learn is that the faculty member is the person who is selecting the textbook and the publishers know this. Do you have any suggestions for authors who are interested in writing for student learning vs. faculty content?”

Q&A: How to write for student learning vs. faculty content Read More

Join us today @ 3pm ET for the TAA Webinar: 5 Steps to Creating a Publication Strategy

You have research. You have academic papers, a thesis, and/or a dissertation. You may have written reports or social media posts. Now what? The tasks involved with moving forward towards developing publishable articles or chapters seems overwhelming. Where do you start?

Join us Thursday, September 15 from 3-4 p.m. ET, for the TAA Webinar, “5 Steps to Creating a Publication Strategy”. Janet Salmons, an independent researcher, writer and consultant with Vision2Lead, Inc., will share practical tips and a step-by-step process for evaluating your current status, and making a plan to achieve publication goals.

Join us today @ 3pm ET for the TAA Webinar: 5 Steps to Creating a Publication Strategy Read More

Nominate your book for a 2017 TAA Textbook Award

Gain recognition with your fellow authors and within the textbook publishing industry by nominating your textbook for a 2017 TAA Textbook Award now through November 1, 2016.

The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time.  The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials.

Nominate your book for a 2017 TAA Textbook Award Read More

Two new templates added to TAA’s Templates & Samples Resource Library

Two new templates have been added to TAA’s Templates & Samples Resource Library, a Workflow Chart Template, and a Royalty Tracking Template.

The Workflow Chart Template was contributed by Kevin Patton, author of Anatomy & Physiology (9e), who uses it to track his workflow. Available in both landscape and portrait, each row is a chapter or section and columns track items such as chapter number/title, research, reviews, copyedited draft, etc.

Two new templates added to TAA’s Templates & Samples Resource Library Read More

2016 TAA Textbook Awards presented at a ceremony in San Antonio, TX, June 24

Seventeen textbooks have been awarded 2016 TAA Textbook Awards. Eight textbooks received Most Promising New Textbook Awards. Six received Textbook Excellence Awards, and three received William Holmes McGuffey Longevity Awards. The awards were presented at the 2016 TAA Conference in San Antonio on June 24. Nominations for the 2017 TAA Textbook Awards open September 1.

2016 TAA Textbook Awards presented at a ceremony in San Antonio, TX, June 24 Read More